| 11. |
Advertising – Friend, not Foe!
by: Josh Nowell
They say advertising is excessive: it interrupts TV series, preceding movie shows and dominating music award ceremonies. Some even lament that advertising not only occupies the media, but is also present everywhere else; the latest music editor softwares could be seen at bus shelters, and online VoIP products pictured in public telephone booths. It is irrelevant and disruptive. If you agree with m... (read more)
• March 2006 •
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| 12. |
Which Online Advertising Method is THE Best?
by: Gena Biem
It only takes a little common sense to realize that most of the people who start online businesses are looking to make money - so it doesn't make much sense for them to go even further in debt by paying to advertise their business. Granted, I'm sure you can gain quite a bit of exposure by purchasing advertising space, but that route is just not doable for everyone. I have come to know so man... (read more)
• March 2006 •
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| 13. |
The Powerful Punch of Pay-Per-Click Advertising
by: Jason Tarasi
Pay-per-click advertising is an incredible internet marketing method that can truly result in loads of traffic to your website. Driving traffic to your website is essential to generating revenues from it. So, pay-per-click advertising is a preferred option for internet marketing gurus because it is very effective in driving targeted traffic which results in increased revenue for the internet-bas... (read more)
• March 2006 •
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| 14. |
Advertising Lessons from American Idol
by: Gary Mitchell
When products or brands are trying to build market presence they often look for innovative ways to get consumers to try them. Shows like American Idol which attract large numbers of viewers every week provide the perfect platform for this type of marketing. Services like SMS have been around for over a decade, and while popular Europe, Asia, and Japan, have never caught on in the United States. W... (read more)
• March 2006 •
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| 15. |
Advertising To Those With Javascript Turned Off
by: Dan Amato
Just about all of the contextual advertising services and many other types of services use JavaScript to include their ads on your website. This is great because it's easy to put the code on your website, have ads running and then forget about it. But what about those users who have Javascript turned off? Well first of all they won't see anything. Your content that is below it will just move... (read more)
• March 2006 •
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| 16. |
Pixel Advertising: Fad or Trend?
by: Oudam Em
Pixel advertising is an innovative marketing concept introduced by 22-year-old Alex Tew that allows advertisers to buy advertising space on a per-pixel cost basis. The more pixels an advertiser buys, the larger their ad and the greater the chance that it will be clicked on. Selling one million pixels at $1 each, Alex's Million Dollar Homepage has created quite a buzz in the news media and has e... (read more)
• March 2006 •
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| 17. |
Something for Nothing with Free Online Advertising
by: Kate Smalley
It may sound too good to be true, but there's an array of free advertising available online through search engines/directories, banner exchanges and e-classifieds. You can also take advantage of often-overlooked tools like ezines, blogs, forums and reciprocal links to promote your business. This article gives an overview of each of these resources. Search Engines/Directories Free search eng... (read more)
• March 2006 •
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| 18. |
A Guide To Advertising In The Media
by: James Calvin
The media is a powerful thing -- the average person spends an enormous amount of their life consuming it in one form or another, and will spend a significant percentage of that time looking at, listening to or watching advertisements. If you want to use the power of the media, though, you need to know what you're doing. Advertising in Newspapers and Magazines. There are two kinds of advertising... (read more)
• March 2006 •
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| 19. |
Add Promotional Products to Your Advertising Arsenal
by: Spencer Steele
We all know that direct mail, magazine ads and online marketing are great ways to increase revenue and create awareness, but one form of advertising is often neglected and can be a secret sales boosting weapon for any small business. Promotional products are a great way to get your brand in front of prospective clients and keep them thinking of you frequently. Here are some reasons to use promotio... (read more)
• March 2006 •
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| 20. |
Profiles Of The Powerful: Advertising Exec Dudley Fitzpatrick
by: Allan Kalish
In a sense, the entrance to SFGT is a window into the person who leads the company, Dudley Fitzpatrick, CEO. Open the big front door of the old town house on Walnut Street and the first thing you notice is three old stone steps. Couldn't they afford new steps? Then you see the second door. It's all glass and through it you see the modern reception room, the classic furniture, the attractive ... (read more)
• March 2006 •
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