| 21. |
Using Offline Advertising To Promote Your Online Business
by: Blair Gwilt
A lot of online based businesses forget about offline advertising. It is important to combine offline and online advertising together in your marketing campaign. You can market offline more effectively by targeting people that actually have access to the internet. In all your advertising you want to include your web site address, e-mail or autoresponder addresses, and the e-mail address to subscri... (read more)
• March 2006 •
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| 22. |
Profiles of the Powerful: Advertising Exec Mary Austen
by: Allan Kalish
When you spend time with Mary Stengel Austen, you come away with one feeling. "That woman is affable." After thinking it over, you might find other words which describe her: smart, realistic, enthusiastic, tough minded, determined, articulate, strategic, focused. But you'll always include affable in your memory of her because that's what she is. Perhaps she has to be that way because of the... (read more)
• March 2006 •
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| 23. |
Trade Catalogs and American Advertising
by: Viojieley Gurrobat
The 19th century was the year of trade catalogs. This era saw a revolution in the business and industrial history as reflected in these trade catalogs. The Industrial Revolution evident in this century was a major force in the modernization of the business industry. Aside from new methods of producing goods that brought down its prices, even making luxury items available to ordinary people, this p... (read more)
• March 2006 •
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| 24. |
Keys to Targeting Your Internet Advertising
by: Peter Tarrida del Marmol
So you got your website up and running. You hired an excellent web designer to craft a perfect home page and satellite pages that will really draw in the visitors and inspire them to buy. You have a beautiful catalog of products with detailed descriptions. You have a section dedicated to the services you provide with praises from past customers. And you have the best online shopping cart service o... (read more)
• March 2006 •
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| 25. |
Not Being Advertised...How The Advertising Business Has Changed Over Time
by: Allan Kalish
There are three words which often bother me. " I remember when….." When my peers and friends use them, I always feel like telling them to switch gears and think about today and tomorrow, not yesterday. They seldom comply. Now, having been invited to write about how the ad agency business has changed since I was in it on a day-to-day basis, I suppose I have to "remember when." If you remember when... (read more)
• March 2006 •
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| 26. |
The Best Kind of Advertising
by: Donovan Baldwin
He was a little old man, and he was confused. All around him were huge, confusing technological marvels, and he had no clue what he was really looking for...or at, for that matter. I was on commission, so the higher-end merchandise meant a bigger commission for me. I began by asking him what he was trying to do. It was simple. He had a huge record collection (you remember records, right?), and h... (read more)
• March 2006 •
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| 27. |
Free Advertising For Your Online Business
by: Dr Deepak Dutta
You have finished building your own website. You have introduced your company and presented your products and services. You have added propositions and promos to catch your target audience's attention. You think you are doing everything "right", but all your promotions have failed to produce growth in your new internet business. There are many ways for your web site to be promoted, but maybe y... (read more)
• March 2006 •
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| 28. |
The Cumulative Effect of Marketing and Advertising
by: Abe Cherian
One of the most difficult for people to get used to is the fact that they do not get any return on their advertising dollar. When you start testing advertising and marketing done the emotional response way, you'll have to decide whether advertising and marketing campaigns you start and test are working well enough to continue. All the biggest myths about advertising and marketing that are pr... (read more)
• March 2006 •
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| 29. |
How PPC Advertising Works
by: Christoher Enders
PPC advertising is simply advertising your website through the use of the pay-per-click search engines. To grasp an understanding of ppc advertising, you need to understand what a pay-per-click search engine is if you don't know already. A pay-per-click search engine is basically a search engine that takes the guesswork out of getting top-ranking in a search engine and in effect, enables you t... (read more)
• March 2006 •
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| 30. |
How to Get Purchase-Ready Customers To Find You Without Advertising
by: Michael Lever
When you advertise what are you really trying to do? Firstly you have to get noticed amongst a sea of other advertisers. Then after gaining their attention you have to convince them to trust you and take the appropriate action to become a customer. If it all sounds a little tedious or too much like hard work there is an alternative that might just free up a little of that precious commodity "your ... (read more)
• March 2006 •
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