| 31. |
Words To Avoid Using In Copywriting And Advertising
by: Ray L. Edwards
I could still recall the days of writing telegrams. That was before the fax machine, internet and email. Writing a telegram meant economy of words and so obvious verbs and needless adjectives had to be omitted. Today, with the advent of email and other cheap sources of communication you don’t have to be that paranoid about your message-except you are writing an advertisement. When writing a classi... (read more)
• March 2006 •
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| 32. |
Pixel Advertising Is Hot But Will It Last?
by: Rick Tanzo
Introduction: Pixel advertising is a form of promotion in which an ad is placed on a web site using tiny dots otherwise known as pixels, usually with size in the range of 100 pixels and higher. The pixel ad image normally links to the advertiser's product, service or web site. The leading pixel ad site today is the milliondollarhomepage, selling ads at one dollar a pixel. Other web sites offer ... (read more)
• March 2006 •
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| 33. |
Ten Ways to End Your Advertising Copy
by: Robert Short
1. End your ad copy by telling people what will happen if they buy your product. Use your most powerful benefit as the example. 2. End your ad copy by telling people what will happen if they don't buy your product. Use a problem that they won't be able to solve without it. 3. End your ad copy with a series of questions they will always say yes to. They then will be used to saying yes when yo... (read more)
• March 2006 •
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| 34. |
Advertising Agencies Need for Search Engine Skills
by: James Peggie
Traditional advertising agencies are beginning to embrace the need for search engine optimization (SEO) and search engine marketing (SEM). The search engine marketing industry has developed into a billion dollar industry and clients expect their agencies to get them involved. Ad agencies are now chasing the increased revenue generated by search engines. In the past advertising agencies tended t... (read more)
• March 2006 •
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| 35. |
Get Affordable--Even Free--Targeted Advertising In Magazines
by: John Frazier
By now most of us have tried just about every advertising method available. From ads on Google to website banners. And even though you may have found an advertising method that works, you're probably still looking for more. I'm often surprised by how many home-based business owners and opportunity seekers have never thought of advertising in magazines. Magazines are the original targeted med... (read more)
• March 2006 •
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| 36. |
How-To Get FREE eZine Advertising And Be Seen As An Expert At The Same Time Is Easier Then You Think
by: Cory Threlfall
Sick of paying those high prices for ezine advertising? Would you like to know How-To get that much needed exposure to your online business absolutely FREE of Charge with just a little work on your part? I sure know I would. The good news IS... I'm going to share with you How-To get that highly targeted FREE ezine advertising Absolutely FREE and also at the same time have you seen as an expert ... (read more)
• March 2006 •
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| 37. |
Free Advertising Among The People You Know
by: Kerri Salls
Yes you can do it without being loathsome Parties are times of celebration. They can also be a fun opportunity to network with people you don't often get to meet or be with. This is the season for weddings, graduations, college reunions and family reunions. At these events, everyone knows why you are there. Take advantage of that connection. They know you in connection to the bridal couple a... (read more)
• March 2006 •
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| 38. |
Common Printing And Advertising Mistakes
by: Florie Lyn Masarate
The advertising world. This is where you see people taking on different approaches to their advertising, ranging from the silly to the annoying up to the insulting. People choose these different approaches for their own reasons. Others may be just plain ignorant about the advertising and marketing formulas they are using. With printing getting more and more modern everyday, the creativity of the ... (read more)
• March 2006 •
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| 39. |
24 Tips On How To Produce The Best Advertisement Layout
by: Paul Curran
1. Put your attention getting message in the second quarter down the page. This is consistently the place where people look first. 2. If you are going to use a picture, place it in the top quarter of the page, above the headline. 3. Every advertisement should use the AIDCA structure; Attention getting message | Interest | Desire | Conviction | Action 4. For a one page brochure stick to ... (read more)
• March 2006 •
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| 40. |
Advertising... The Best Marketing Tip
by: Jay Moncliff
One great marketing tip is to use an auto responder. Autoresponders automatically send out emails to people on your mailing lists or to people who have been to your website. You can then send out advertisements of your business or service. This is a great marketing tip because it is often inexpensive and sometimes free to use an autoresponder. A second marketing tip you may enjoy is the use of ... (read more)
• March 2006 •
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