| 221. |
Copy Makeovers Made Easy
by: Robert Boduch
Copy makeovers can work magic. Perhaps all you need is a little medicine... and not major surgery. Take whatever sales copy you have now and modify it. Recast, rework and repackage what you've got. Chances are you’re sitting on some solid (yet hidden) sales material. Often simple copy makeovers can work wonders in terms of response. So, before you crumple it up and toss your sales letter in t... (read more)
• March 2006 •
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| 222. |
Are Promotional Items Right For Your Business?
by: Sara Chambers
If you're a small business owner, then you know how difficult advertising can be. The most difficult decision is what to spend the money allocated toward marketing and advertising on. Do you spend money on a billboard or spring for some radio airtime? If so what kind of station most represents your target audience, soft adult contemporary or urban R&B? Should you buy some on screen time on c... (read more)
• March 2006 •
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| 223. |
Unlocking Sales Among Untapped Prospects
by: Sarah Harrington
Most companies, including those with sterling marketing reputations, operate without a comprehensive view of their market. These companies often market and sell to approximately one third of their available potential. If you are in this situation, and it is likely you are, this limited view is resulting in a number of undesirable consequences. First, you are over-communicating to the one third of ... (read more)
• March 2006 •
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| 224. |
How To Improve Your Pictures and Sell At a Higher Price on eBay
by: Ron Knowlton
A picture is worth a thousand words. Nowhere else is that more true than on eBay! For example, recently two cuckoo clocks sold on eBay. One had a nice clear picture. The other had a fuzzy picture with a dark contrasting background. The two clocks sold for vastly different prices. Can you guess which one sold for more money? Of course - the one with the nice picture! It sold for nearly doub... (read more)
• March 2006 •
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| 225. |
Added Value... The Key To Creating Irresistible Offers That Get Action NOW
by: Robert Boduch
Added value is about giving more to your customers than they could possibly get anywhere else. Most people today are value conscious. It’s not the price that matters most -- it’s the value they get as a result, that makes your widget worthy of the price. Give far more in use value to your customers... than you take from them in cash value. When you offer more with every purchase, the perceived v... (read more)
• March 2006 •
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| 226. |
6 Tips For Affiliates-Choose Your Merchant Wisely
by: Paul Winter
Affiliate marketing has become increasingly popular in recent years. Affiliate programs offer merchants the opportunity to employ vast armies of sales people who only get paid for the results they achieve. The rewards for affiliates are high too, and the skilled affiliate marketer can make many thousands of dollars a month. This win- win situation has lead to an explosion in the number of affilia... (read more)
• March 2006 •
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| 227. |
Sell More Now -- How To Encourage Quantity Purchases and Boost Your Revenues, Cash Flow, and Profits
by: Robert Boduch
Sell more to each customer. Now there’s a simple formula anyone can easily understand. But many entrepreneurs and small business owners fail to capitalize on the "sell more now" strategy to maximize their returns. Yet, it’s the easiest way to make more money in virtually any business. Converting prospects to customers is often a difficult challenge. Moving them from a place of uncertainty and in... (read more)
• March 2006 •
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| 228. |
Profiles in Branding: The Red Hat Society
by: Kevin Kearns
Unless you have lived in a cave for the past few years, you have seen them in your community. A group of women over 50 years of age dressed as pimps. Big red hats with feathers, boas draped around their shoulders, purple velvet suits, as gaudy as you can imagine. These ladies are no pimps. They are members of a popular women over-50 group, The Red Hat Society. The Red Hat Society beginnings starte... (read more)
• March 2006 •
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| 229. |
Linked In: Basic Marketing Blunders
by: Marcia Yudkin
Like me, have you received email invitations like these? > I'm using LinkedIn to keep up with my professional contacts and help them with introductions. Since you are one of the people I recommend, I wanted to invite you to access my network on LinkedIn. > > Basic membership is free, and it takes less than a minute to sign up and join my network. I've received well over 35 invitations li... (read more)
• March 2006 •
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| 230. |
More Bang For Your Press Release Buck
by: Joseph D'Eramo
Free press release distribution sites like prweb.com offer you an opportunity for additional exposure beyond your media list. Not that submitting your release on these sites necessarily gains you more coverage, though that’s a distinct possibility. What these sites really do is act as a rather large pay per click ad--only you don’t have to pay and your release won’t appear with the “Sponsored Link... (read more)
• March 2006 •
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