| 231. |
The Niche Jerk
by: J Square Humboldt
Here is the first rule anyone learns who is even remotely concerned with marketing ... "Sell the sizzle and not the steak." In other words, an appeal to what excites the consumer is much more effective than the properties of the product. This is not necessarily deceptive. In many cases, products can be so similar that the only real difference among them is in their perception, ie- 'sizzle,' ... (read more)
• March 2006 •
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| 232. |
Sell Yourself by Sharing Your Success Stories
by: Cathy Goodwin, Ph.D.
Q. “You’ve asked me to come up with success stories. But I’m a consultant. I go into companies and help senior managers develop relationships with employees and customers. I’m a great listener. How do I translate these skills into copy?” A. Open-ended results are not uncommon. I ran into this challenge with my own consulting sites. When I looked up benefits, all I could find was “more-better-faste... (read more)
• March 2006 •
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| 233. |
Here's A Little-Known But Very Serious Mistake Made By Nearly All Marketers
by: Craig Garber
Here's a very common mistake people make when they're trying to get new business. And I'm going to use my own foolish screw-up to illustrate it. It goes to show you what I keep trying to drum into your thick skull, and that is... if you use it right... The Power Of Direct-Response Is That It Positions You As The "Mac Daddy" In Whatever It Is You're Doing, And... It Lets You "ATTRACT... (read more)
• March 2006 •
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| 234. |
5 Hidden Ways Super Affiliates Use Google to Boost Sales
by: Codrut Turcanu
Have you ever wondered why and how Super Affiliates are using Google to Boost their Sales? HINT: Google.com is a TOP Search Engine and maybe the most POPULAR. Other MAJOR Search Engines are Altavista.com and Msn.com. FACT: last month there were 8 622 220 searches on Overture for "google.com" term. I am going to show you below 5 ways Super Affiliates use Google to Boost their Sales: Way #1 - Go... (read more)
• March 2006 •
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| 235. |
Keyword Selection For Website Marketing
by: Lee Rummage
Keyword selection is the first step for writing meta tags or the text of your website. If you don’t select your keywords wisely and carefully, you would not be able to attract the desired traffic to your website. Simply having meta tags in your website does not guarantee more website visitors or high rankings in the search engines. You need to base these meta tags on carefully selected and target... (read more)
• March 2006 •
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| 236. |
Make your Brochure Stay on Top
by: Karen Nodalo
Why do you need to have the best brochures? The answer of course is yes without any doubts. You need to leave your customers with a lasting impression that will keep them hanging with your services. Again you will ask, why do you need to have a brochure for your company and ad? You need it to have it so that you will leave your customers with a certain brand name and style. This is significant to... (read more)
• March 2006 •
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| 237. |
Color Printing on a Tight Budget
by: Viojieley Gurrobat
The wide array of colors available in printing today offer a lot of option to all people with printing needs. This wide array of choices tempts people to use a lot of colors and some other extras that they don’t really need for the print job. This often leads to excessive spending and waste of money. Hence, in order to save money and create a stylish and alluring print job, it is essential to deci... (read more)
• March 2006 •
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| 238. |
How To Create An Order Form That Leads To More Sales
by: Robert Boduch
Your order form is a crucial component of your marketing communications – both online and offline. As a separate piece of your direct mail package, or individual page of your website, the order page brings together the key components of your sales message in one concise summary. In essence, the order form should facilitate the sale. After all, it’s the ultimate destination you want prospects to r... (read more)
• March 2006 •
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| 239. |
Solve Your Client’s Problem
by: Lisa J. Lehr
Your customers are the reason you’re in business. They buy your products and services because they have a problem. For this reason, it’s important to tell your potential customers in all of your marketing efforts how you’re going to help them solve their problems. For example, let’s suppose I have a sore back, and I’m thinking of getting a massage. I’ve opened my phone book and looked at a few ad... (read more)
• March 2006 •
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| 240. |
Improve Your B2B Direct Mail Response Rates With Premiums.
by: Alan Sharpe
Premiums are an effective way to increase your direct mail response rates. Whether you are selling a product or service directly through the mail, or whether you are using a sales letter to generate leads, premiums can help you boost response, increase conversions and motivate buyers to pay now rather than later. A premium is simply an item that you offer to your buyer to take action. As Dick Ben... (read more)
• March 2006 •
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