| 291. |
Timing your Website Sales Copy
by: Abe Cherian
Online ecommerce with today's economy creates precaution in every prospects mind. They have become much wiser and smarter. Having the best looking website isn't all that matters. A compelling sales copy will greatly enhance your chances to generate the wealth you're looking for. Help your prospects fill their need. There is a wall standing between your product and your prospect and that ... (read more)
• March 2006 •
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| 292. |
Every 1000-Watt Station Can Help: A Strategy for Today’s Talk Radio Scene
by: Marsha Friedman
Bill O’Reilly, host of Fox News Channel’s The O’Reilly Report, was quoted in Talkers Magazine about how he cracked the bestseller list. “In the beginning, we couldn’t get on Good Morning America, or the Today Show or any of that. Elite newspapers wouldn’t review the book. We had to rely on talk radio,” O’Reily said. “Talk radio has shown a much better return (than our advertising dollars).” The... (read more)
• March 2006 •
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| 293. |
Internet Marketing Made Simple
by: Jason Tarasi
Have you ever felt like you’ve gotten in way over your head? When you first embark on an internet marketing venture, it’s perfectly normal to be overwhelmed. There is so much to learn, so many different things you can do to market a business online, and so many “experts” that claim they’ve got the “secret” to making money online. It can really be mind boggling at times. So, what’s the secret to i... (read more)
• March 2006 •
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| 294. |
Value Added Copywriting
by: Ray L. Edwards
I know a preacher that can burn any pulpit down within an hour. His sermons cause the greatest stirs and responses in his audience and he really can keep his congregation awake. But there is one tiny problem. Ask many of his listeners what they think about his sermons and they’ll quickly respond with only words of acclamation. Follow that questions with a request for what the sermon was about and ... (read more)
• March 2006 •
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| 295. |
Increase Direct Mail Response Rates (And Revenue) By Segmenting Your List.
by: Alan Sharpe
If you want to increase revenue using direct mail, you have two options: sell more to the customers you have, or find new customers and sell to them. The tricky part is knowing how to do that. I recommend that you start by segmenting your house list. Dividing your customers into groups that share a common interest helps you understand your customers better. Let me illustrate. Assume you are a busi... (read more)
• March 2006 •
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| 296. |
Brand Management Hassles Relieved by Online Storage
by: Harry Chittencen
According to branding guru, Jerry Robinson, creativity, profitability and morale all rise when the large file in branding projects are available to everyone involved. Robinson has been a creative director for 20 years and has managed countless projects for countless companies (Revlon, Marriot, and Citicorp Global Payment Products, to name just a few). Operationally, one thing has consistently driv... (read more)
• March 2006 •
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| 297. |
Plan For Success
by: Martha Carnahan
“The will to prepare is more important than the will to succeed. The dream to succeed, apart from the will to prepare, is simply wishful thinking.” ~ John C. Maxwell If you don’t have a plan for marketing your business, you are short changing yourself, your clients, your family, your future employees and the beneficiaries of your life work! I recently spoke with an entrepreneur who had a classic ... (read more)
• March 2006 •
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| 298. |
Interactive Press Releases Affect End of Year Projections
by: Daniel Dessinger
It's that time of year again. Millions of people are wrapping up their Christmas shopping and stores are gearing up for post-Christmas markdowns. Last season's inventory has to be moved out quickly as the new floods in. Sales teams everywhere are hustling to meet year-end projections. Enter the online press release: Written to proclaim your business to the world; Optimized to be found in ke... (read more)
• March 2006 •
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| 299. |
The Most Important Thing About Writing a Persuasive Sales Letter
by: Joe Farinaccio
So you want to write a persuasive letter. Let's discuss how to do this. The most important thing you need to know doesn’t have anything to do with writing though. Persuasion relies on understanding human nature, not eloquence. Think of the most successful salespeople you know. Do they strike you as eloquent? Perhaps. But probably not. A persuasive letter doesn’t need to be a finely crafted lite... (read more)
• March 2006 •
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| 300. |
6 Top Tips For Affiliates-Choose Your Merchant Wisely
by: Paul Winter
Affiliate marketing has become increasingly popular in recent years. Affiliate programs offer merchants the opportunity to employ vast armies of sales people who only get paid for the results they achieve. The rewards for affiliates are high too, and the skilled affiliate marketer can make many thousands of dollars a month. This win- win situation has lead to an explosion in the number of affiliat... (read more)
• March 2006 •
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