| 321. |
Does Your Web Site Talk?
by: Michael Younger
If You Said No, You Could Be Losing A Small Fortune Everyday... For sometime now I have been noticing more and more audio on web sites. Many have music, some I liked and some I didn't like. Guess we all have different tastes. I have seen some sites with audio tutorials that were both helpful and impressive. But the one that really hooked me was when I went to this site, opened the page and wit... (read more)
• March 2006 •
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| 322. |
Not Being Advertised...How The Advertising Business Has Changed Over Time
by: Allan Kalish
There are three words which often bother me. " I remember when….." When my peers and friends use them, I always feel like telling them to switch gears and think about today and tomorrow, not yesterday. They seldom comply. Now, having been invited to write about how the ad agency business has changed since I was in it on a day-to-day basis, I suppose I have to "remember when." If you remember when... (read more)
• March 2006 •
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| 323. |
Taking Marketing To The Extreme
by: Sandy Baker
Marketing is a fundamental aspect of virtually every business that is out there. For many companies, this is where most of their budget goes: advertising. There are hundreds of ways for you to advertise from coffee shop windows to on the web through banner ads. The goal is of course to target your key audience at the exact right time. This is not an easy task nor is it on that you should take ligh... (read more)
• March 2006 •
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| 324. |
Off-Line Marketing - Secrets to Getting More Customers
by: Stephen Wright
It's an on going saga. How can business owners locate potential customers who are willing to buy your programs and products? What are the techniques that work effectively in making this happen? How to attract more customers willing spend more money and bring more profits and revenues in? A perfectly reasonable question unless you are in business only to give away your programs, products, or se... (read more)
• March 2006 •
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| 325. |
Measure Your Marketing ROI
by: Cube Management
There's a well-known truism in business: You get what you measure. So if you aren't measuring the results of your investment in marketing dollars—in terms of current and predicted future revenue and profit results—then essentially you're investing blindly. Let's say you follow the established norm for your industry and invest in marketing as a percentage of revenues. By not establishin... (read more)
• March 2006 •
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| 326. |
Using CRM to Improve Your Marketing ROI
by: Cube Management
"Marketing ROI" is a trendy catch-phrase these days, but what does it really mean? While many top managers we speak to think their marketing programs are generating positive results, in reality, most of them don't really know. Since Marketing's top priority is to generate qualified leads for Sales, management's focus should be on measuring the quantity and quality of leads which Marketin... (read more)
• March 2006 •
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| 327. |
Color Postcard Printing As Business Catalysts
by: Maricon Williams
Color postcard printing has already gone a long way since its discovery. Nowadays, it is widely used. Whatever you are doing, wherever you are at a certain point in time, I am pretty sure that you have been affected or will be greatly affected by the powerful impact of postcards. This persuasion has inspired businesses to come up with compelling designs and text and use them in postcards so as to ... (read more)
• March 2006 •
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| 328. |
Gain more Momentum with Color Postcards
by: Maricon Williams
Why do postcards gain more momentum from businessmen and purchasers alike? There lots of reasons behind this. First, color postcards are affordable. It won’t drain your finances just to make your business famous and to increase its goodwill. Weighing your company’s budget down is not a good idea. In fact, it can be frustrating if the endeavor turned out to be a flop. Better have it in a competent... (read more)
• March 2006 •
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| 329. |
Nonprofits: Should You Hire a Professional Writer for Your Fundraising?
by: Lisa J. Lehr
If you’re a nonprofit—especially one with a small budget—you may be wondering if you can justify the expense of hiring a professional writer for your grant proposals and fundraising letters. The answer is… Yes. And I’m going to tell you why…and how. Unless a staff member or volunteer in your organization is an accomplished writer, it’s not the best use of your limited resources (read: time and mo... (read more)
• March 2006 •
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| 330. |
Consumer Website Marketing With Content: The Case Of Amazon
by: Joel Walsh
Amazon is widely recognized as the most successful ecommerce site in history. Much discussion has been devoted to the role of Amazon's affiliate program, website usability, website personalization, and capital investments. But little attention has been paid to the vital role content plays on the Amazon site, and how big an advantage Amazon has over its competitors thanks to content. How Does Am... (read more)
• March 2006 •
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