| 351. |
9 Marketing Credos for a Thriving Business
by: Dean Mercado
1. Differentiate or Die! You Must Stand Out From the Pack. Don’t become another “me too” option for your prospects to choose from. When you allow this to happen, you position yourself to compete only on price – a tough arena to play in. 2. You Are in Two Businesses... The Business of DELIVERING Your Products and Services AND The Business of MARKETING Them. You're better off being a GREAT ... (read more)
• March 2006 •
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| 352. |
The Dirty Little Secret About Real Estate 800 Call Capture Systems
by: Brandi Cummings
Real estate 800 call capture systems are a great tool for real estate agents. The dirty little secret…it probably won’t work for you. The majority of real estate agents that get an 800 call capture system don’t use it correctly and then when the phone doesn’t ring, they blame the technology. The technology isn’t the problem, the application of it is. Most service providers don’t educate their ... (read more)
• March 2006 •
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| 353. |
Developing a Marketing Mindset in Life Coaching: Part One
by: Life Coaching Institute
Most coaches get involved in coaching for one extremely compelling and valuable purpose – because they want to make a positive impact to the lives of others. As a coach, the extent to which you are able to fulfil that objective is contingent upon two factors. Firstly, your skill and effectiveness as a coach; and secondly, on the number of clients you are able to affect through the application of ... (read more)
• March 2006 •
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| 354. |
Developing a Marketing Mindset in Life Coaching: Part Two
by: Life Coaching Institute
In a previous ezine we discussed the distinction between an Influencing Paradigm, and a Service Paradigm, to marketing your coaching business. We discussed how marketing your business is both ethically valid and commercially crucial, and how marketing is a critical process in achieving your coaching objective of having a positive impact on the lives of others. To quickly surmise, we explained tha... (read more)
• March 2006 •
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| 355. |
In Marketing You Need To Focus On The Benefits
by: Peter Geisheker
In this marketing article I discuss the most important element of marketing - turning features into powerful benefits. If you want to increase sales, you must focus on the benefits of your product or service, not the features. So what is a benefit compared to a feature? A benefit explains how a product or service will help a person. If I buy this product, how will it make my life better? Will it s... (read more)
• March 2006 •
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| 356. |
Words To Avoid Using In Copywriting And Advertising
by: Ray L. Edwards
I could still recall the days of writing telegrams. That was before the fax machine, internet and email. Writing a telegram meant economy of words and so obvious verbs and needless adjectives had to be omitted. Today, with the advent of email and other cheap sources of communication you don’t have to be that paranoid about your message-except you are writing an advertisement. When writing a classi... (read more)
• March 2006 •
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| 357. |
Internet banking fundamentals
by: Jay Moncliff
Historically banks were institutions that held your money under lock and key. Times are changing, with the internet redefining the banking sector over the last five years. Don’t be confused as it continues to develop, the many names it goes by all mean the same thing electronic, online and PC banking are all just synonyms traditional banking services provided through a secure internet port... (read more)
• March 2006 •
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| 358. |
Greater Online Exposure through Press Release Submissions
by: Hillary Lane
Every business owner looks for ways to constantly stay ahead of their competitors when doing business on the Internet, or in general. The main component of success involves increasing their website visibility in the search engines. Obtaining better search engine placement and having increased online exposure is a process that takes time, patience, and access to qualified resources. The solution... (read more)
• March 2006 •
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| 359. |
How I Learned To Get Free Web Traffic From A Proven Expert
by: Mary Hanna
In Jim Edwards "Turn Words Into Traffic" eBook he teaches you not only how to write articles professionally with out complicated knowledge but also how to turn those articles into traffic building opportunities. Instead of broad generalities on how to write articles that will benefit you, Jim shows you step by step directions on writing your articles that will interest your readers and publishers.... (read more)
• March 2006 •
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| 360. |
12 Sales-Boosting Strategies
by: Alex A. Kecskes
The competition is fierce and ad budgets are tighter than ever. If you’re looking to boost profits and gain market share, there are some things you can do to gain a bigger piece of the pie. Give your product a distinct personality. OfficeMax’s Rubber-Band Guy is an instantly identifiable, highly memorable character that has boosted sales and brand recognition. It personifies the brand while se... (read more)
• March 2006 •
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