| 551. |
Test Your B2B Direct Mail Offers To Boost Response Rates
by: Alan Sharpe
The secret to success in business-to-business direct mail lead generation is testing. I have hunches. You have hunches. But testing settles the debate. When you test your package against my package and we measure the results, we know for certain which package performed better. Assuming your list is good (in other words, assuming you are mailing to people who are likely to buy), the first thing you... (read more)
• March 2006 •
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| 552. |
Market Your Business Through Brochures
by: Viojieley Gurrobat
Picture this – you were sitting in the lobby of a hotel waiting for your friend to come down. Fifteen minutes have passed but she is still nowhere to be seen. You are getting bored and so you looked around for something interesting to see or read. Then you see this brochure in one of the racks beside your chair. It was really catchy and the photo was so enthralling. You wonder where this place is ... (read more)
• March 2006 •
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| 553. |
Marketing Secret: Emotions are Contagious
by: J D Moore
You may know a few vampires. You know - the people that seem to suck the energy out of a room when they walk in leaving everyone feeling depressed. You probably also know people who, "light up a room" when they walk in. You might describe someone you just met as "rubbing you the wrong way" if you found yourself irritated with them and you just didn't know why. As someone trying to market a smal... (read more)
• March 2006 •
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| 554. |
Growing Your Small Business
by: Daryl Des Marais
Growing Your Small Business by Daryl Des Marais Where do you find more customers? How do you compete with bigger businesses? Answer. Build loyalty and rewards. You may not have the money to spend on advertising like your competitors do but you don't need it. What you need is added exposure, added exposure that costs little or none. One of the best ways is referrals. Getting referrals from your ... (read more)
• March 2006 •
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| 555. |
What's So Great About Popup Displays
by: Rick Hendershot
PopUp Displays are currently the most common form of low priced trade show and event display. A Popup Display is not a trade show "booth" as much as it is a backdrop or background wall for your display area. A popup display normally has only two main components, with two or three other optional accessories. The most substantial part of a popup display is the folding frame which is normally made o... (read more)
• March 2006 •
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| 556. |
A Website Without Online Marketing: A Fruitless Tree
by: Sevan Baghdasarian
Nowadays, many people save money to quit their day jobs in hopes of achieving their own customized version of the American Dream by starting what is commonly known as an e-commerce business or a "dot com" venture. They then proceed to spend the savings of their labor on great looking, functional and hopefully practical websites. However, a large percentage of such venturesome warriors that take th... (read more)
• March 2006 •
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| 557. |
The Impact of Follow Up
by: Kelley Robertson
It never ceases to amaze me how few sales people make the time to follow-up after they have made initial contact with a prospect or customer. In the last few months, I can think of at least eight different situations in my own life (business & personal) when a salesperson did not bother taking this initiative. These included a landscaper who designed plans for our property, two different people wh... (read more)
• March 2006 •
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| 558. |
Marketing Plan
by: Matt Bacak
Creating a marketing plan for your business is crucial. Without one, it would be difficult for a business to generate revenue and successfully make a profit. It's essential you devise a plan that will clearly define the value of your products or services, with the end result benefiting your customers. Gathering What Counts There are four major areas that you must have information about before... (read more)
• March 2006 •
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| 559. |
Rut Busters: Changing Your Trade Show Routine
by: Susan Friedmann
Routine is comfortable. We like knowing what we’re going to do, when we’re going to do it, and what we’ll be wearing while we do it. It’s nice, safe and predictable. There are no surprises, no unforeseen contingencies, no upsets. There is also no growth, no excitement, and no spontaniety. Routines can easily become ruts, especially at a trade show. It’s very easy to do, especially if you alwa... (read more)
• March 2006 •
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| 560. |
What SEO Copywriting Is… and Isn't
by: Karon Thackston
I've been frustrated lately. It seems people just don't get it. There's lots of talk about SEO copywriting these days, but hardly any of it is on target. The majority of the conversations, posts and articles I've seen deal with topics like keyword density, allowable limits, over optimization and such. These people are making search engine copywriting all about the search engines. ... (read more)
• March 2006 •
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