| 571. |
Eleven Dos And Donts For Getting Free Radio Exposure
by: Kimberly Henrie
Sure fire ways to increase your chances of getting on the air. 1. Become familiar with the program. Listen (if you can) over a period of several days to get a feel for the tone of the show and determine how you would fit in as a guest. 2. Don't call the producer or show host at random to schedule an interview. They are busy and view unsolicited telephone calls as annoyances. 3. Email them. U... (read more)
• March 2006 •
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| 572. |
Pitching to Reporter vs. Editor
by: Paul wilson
A pitch tells a story. What is essential is not how you send a pitch but to whom. Find out, the most effective print or broadcasting media for your story. Determine how the organization works, who farms out assignments. Every journalist has preferences for receiving news releases and pitches. Knowing the format and method could make a world of difference. Pitching is effective if you know, whom t... (read more)
• March 2006 •
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| 573. |
Why Your Spelling Doesn't Matter
by: Craig Garber
Do you find it strange that I'm a writer and yet occasionally, you'll find simple words in my daily e-mail messages, and the spelling of them is completely wrong? Know why this happens (besides the fact that I'm not a big "spelling" fan? The answer is simple: First, sometimes misspelling a word every now-and-again makes you look more "human", and anything you can do to make yourself mo... (read more)
• March 2006 •
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| 574. |
Why A Little Bit Of Marketing Does You Good, Especially At Christmas
by: Rachel Lane
My grandpa, who’s a Quaker, used to disapprove of the fact that I ventured into marketing, but he’s coming round to my way of thinking, even at the grand age of 92. He is suspicious of marketing (in his mind - a term synonymous with extracting money from a gullible party, for the benefit of corporate greed) and doesn’t believe in profit, even though profit itself is not a bad thing. I bring this... (read more)
• March 2006 •
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| 575. |
Reach Wealthy Prospects With Direct Mail Marketing And A Good List.
by: Alan Sharpe
Do you need to reach wealthy prospects using direct mail? Then work on your list. Who you mail to (your list) is the single most important thing that determines your success. There are two main ways to target affluent buyers: where they abide, and what they buy. Where they abide Every area of the country has places where the wealthy congregate. The affluent are concentrated in cities (London, New ... (read more)
• March 2006 •
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| 576. |
How To Write LOADS Of Killer Bullets In Your Sales Copy!
by: Craig Garber
Today I want to plow through some more of the "5 Ways To Give Your Prospects A Much-Needed Break!" Yesterday, we talked about using sub-headlines throughout your sales copy, and how to leverage them to boost your sales -- taking advantage of both the "aesthetic" component of them -- and the "psychological" component of sub-headlines as well. Let's take a look at some more techniques you can u... (read more)
• March 2006 •
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| 577. |
Marketing: What You Really Need Vs. What You Think You Want
by: Maria E. Andreu
Clients approach me all the time saying, “Tell me what I need to do to market my services.” I ask, “What do you mean?” They say, “Tell me how to blog/podcast/what to say on my website,” (fill in your own specific here). That’s when I know they lack the one thing without which they’ll never really make it. It’s easy to hung up on details. Marketing advice often makes it even more enticing, promisin... (read more)
• March 2006 •
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| 578. |
Attention Deficit Sales Letter Disorder
by: Ray L. Edwards
For any marketer, attention is a precious commodity. With consumers bombarded with thousands of advertising messages each day the question of how to make your message stand out of the crowd becomes even more critical. Any successful sales letter must accomplish two things: 1. It must sell the prospect on reading the sales message all the way through 2. It must lead the prospect to the most desired... (read more)
• March 2006 •
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| 579. |
The Power Of Internet Marketing
by: David Andrew Smith
Since instigating proper SEO techniques I have seen my web site visitors increase by over 1500%. My conversion rates have also gone from a meagre 0.5% to a very healthy 8%. How has this been achieved? By following seven simple guidelines which have not only seen my visitor figures sky rocket but also the web sites position in the major search engines has gradually improved until it sits on page on... (read more)
• March 2006 •
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| 580. |
5 Simple Ways To Promote Your Affiliate Programs - Without Spending A Fortune On Advertising!
by: Kris Bickell
So, you want to make money online, but you’re having trouble getting visitors to your website? If so, you’re not alone. Many people think that running an online busy is easy – just build a website, and in no time you’ll be making money. Well, running an online business is no different than running any business – you need to find ways to reach people who want and need (and are willing to pay for) y... (read more)
• March 2006 •
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