| 581. |
Send Donation Thank-You Letters, Cards and Notes Quickly.
by: Alan Sharpe
The most important thing about your donation thank-you letters is not what you say or how you say it but how quickly you say it. According to Stephen Hitchcock in Open Immediately!, for many donors, a brief thank-you note pre-printed with just the amount and date of the gift can be more effective than long-winded thank-you letters that arrive long after the donor mailed you a gift. Your gift ackno... (read more)
• March 2006 •
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| 582. |
Lower Cost & Increase Conversion of Your AdWords Ads
by: Karon Thackston
Comparison shoppers are the mortal enemy of pay-per-click (PPC) advertisers. When you're paying each time someone clicks your AdWords (or other PPC) ad, the last thing you want is a person determined to visit every site to find the best price, the closest location or the most secure guarantee. But, with many categories of products or services, it's bound to happen. There is a way to elimi... (read more)
• March 2006 •
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| 583. |
B2B Direct Mail Lead Generation Success Needs Planning, Testing, Measuring.
by: Alan Sharpe
Is Direct Mail Useless for DMers? Is direct mail useless at helping direct mail businesses generate leads? That’s the question I was asked last week by a reader of Alan Sharpe’s B2B Direct Mail Tactics newsletter. Here is her unusual challenge, and my response. “My biggest challenge in generating leads from direct mail is to convince our marketing people that direct mail should be used. This is a ... (read more)
• March 2006 •
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| 584. |
Sound Marketing Advice: Be Careful Not To “We” All Over Yourself
by: Ron Abbott
Building a small business from initial concept to successful money making machine is a daunting challenge. One of the most difficult tasks an entrepreneur faces is finding and keeping loyal customers. Most of their time and money is spent on trying to convert the prospects who have the power to make or break the business. Without these prospects becoming valuable customers, it’s extremely diffic... (read more)
• March 2006 •
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| 585. |
The Most Powerful Way To Influence Your Customers
by: Bryan Kumar
Have you ever read a book or article and immediately felt a powerful connection with the author? As if the author was just like you, as if he knew exactly how you felt, as if he truly understood you? Have you ever read a salesletter that made you feel that way? For me personally, very few salesletters have had that kind of effect on me. But one thing's for sure... every time I have come across ... (read more)
• March 2006 •
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| 586. |
7 Small Business Marketing Tips
by: Bob Leduc
Here are 7 low-cost but highly effective marketing tips to help any small business find customers and generate sales quickly. 1. Don't Advertise Like a Big Business Big businesses advertise to create name recognition and future sales. A small business can't afford to do that. Instead, design your advertising to produce sales ...now. One way to accomplish this is to always include an o... (read more)
• March 2006 •
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| 587. |
Alex Tew Dashes to The Million Dollar Homepage Finish Line
by: Donna Monday
Have you ever seen a great idea and said to yourself: “I wished I’d thought of that?” Well, just when you thought there weren’t any more new ideas in online advertising and marketing, along comes Alex Tew, a 21-year old college student from the UK who came up with the brilliant idea of turning website pixels into prime online internet advertising space. Ok. Maybe you’re saying to yourself “So What... (read more)
• March 2006 •
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| 588. |
Marketing Basics
by: Matt Bacak
Rifle Approach The least expensive marketing approach is the rifle. Businesses that choose this approach are able to select their target market (niche group). Developing a compelling message to address the audience is the next step. In some circles, this is 'Direct Marketing'. Identify the target market's lifestyle and demographic related markets for your business. The target market c... (read more)
• March 2006 •
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| 589. |
Answer THIS Quick or You’ll Lose Money
by: Donna Monday
Imagine my excitement. I had just signed up for an online advertising service that promised to drive a number of eager eyeballs to my new website. I dutifully paid the monthly subscription fee through PayPal and followed the instructions the vendor gave on his Thank You Page to have him activate my account. I sent the email to the specific address he gave and I waited for a response. And I waited.... (read more)
• March 2006 •
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| 590. |
How to Use The Power of Affiliate Marketing. (c)
by: Tony Bryan
What is Affiliate Marketing? Will it lift your business to the next level? or, is the Gold Rush over? A wise man once said that the majority of people take their project to the point where it looks impossible and then give up. That is NOT the time to give up, because two more steps could see success! You get up each morning – rush to your computer – you didn’t make any sales! Did you realise what ... (read more)
• March 2006 •
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