| 611. |
What to Do When Your Pay per Click Keyword Bids Increase?
by: Kevin Gold
As we enter 2005, a hot topic in the search marketing industry has been the drastic increase of major category keyword bid prices for top-tiered pay-per-click search engines like Overture and Google Adwords. Although the degree of increase varies among industry resources, a recent survey conducted by the Search Engine Marketing Professional Organization (SEMPO) indicated an average 26% increase i... (read more)
• March 2006 •
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| 612. |
Beware the Click Without the Conversion
by: Kevin Gold
It is a funny thing with pay-per-click marketing. Marketers spend significant time and money increasing their traffic volume (click-throughs) while focusing less on the website conversion strategies that produce results from the click-throughs. Why is this funny? Because in essence, a “click-through” places money in the pocket of the pay-per-click search engine --- only a “conversion” like a s... (read more)
• March 2006 •
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| 613. |
The Sirens Call for Search Engine Marketing
by: Kevin Gold
“I want to be at the top on Google!” Ah…the business owner’s mantra that echoes throughout the halls of offices around the world. It’s difficult to dispute the rational behind the rant since Google continues to outpace its rivals in popularity with an 89% “strongly positive experience” rating from an opinion poll of U.S. Adult Internet Users conducted by eMarketer in early 2005. Google certainly... (read more)
• March 2006 •
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| 614. |
Whose Bank Account is Overflowing from Your Pay-per-Click Efforts?
by: Kevin Gold
It is a funny thing with pay-per-click marketing… Marketers spend significant time and money increasing their traffic volume (click-throughs) yet very little on the performance of their individual pay-per-click keywords. Why is this funny? Because in essence, a “click-through” places money in the pocket of the pay-per-click search engine --- while only a sale or lead generates money for the ma... (read more)
• March 2006 •
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| 615. |
How NOT to Design an Email Campaign
by: Anne Ahira
1. WRITE IN ALL CAPITALS. People love getting yelled at. They never get enough verbal abuse from their family, coworkers, and fellow commuters. So, go ahead SHOUT AT THEM. Hey, if you're lucky, maybe they'll return the favor. 2. Include your URL (website address) from the very beginning. While you're at it, go ahead and tell them what they're getting for Christmas and how all the m... (read more)
• March 2006 •
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| 616. |
Email Marketing Secret: What Would Jesus Email?
by: Joan Pasay
I was reading a management development article the other day and learned that if I wanted to succeed, I should look to persons who have succeeded before me, and do what they did. Seemed easy enough. I just needed to identify some marketing geniuses and I would be set. I pondered long and hard who I wanted to put on my list that I would emulate. Who had stood the test of time and was still standing... (read more)
• March 2006 •
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| 617. |
A Little Google Adwords Secret To Double, Even Triple Your Lead Generation Conversion.
by: Carl Sorensen
If you've been advertising your business opportunity or product online for any length of time you probably already already know that Google Adwords can be a great way to bring traffic to your lead generation campaign. You'll probably agree that getting the traffic to your landing or lead capture page is the easy part... Actually getting that traffic to convert into real-time hot leads for... (read more)
• March 2006 •
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| 618. |
Part 2: What to do as PPC Costs Increase? (Part 2 of 3 Series)
by: Kevin Gold
In the first article of this three-part series, I explained how to determine your current performance metrics to set a baseline for selecting and measuring website conversion strategies. In this article, I’ll explain the process of website conversion for a paid search campaign and identify some strategies to reduce the gap between your baseline performance and your website performance goals. What ... (read more)
• March 2006 •
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| 619. |
How To Multiply Your Profits By Simply Cloning Yourself
by: Craig Garber
Want to know a "sneaky" way to instantly generate more sales and multiply your profits by "cloning" yourself? You do? O.K., then here it is. What you want to do, is to go out and "clone" yourself. Create another company that's selling the exact same thing you are, change something about your marketing or your service or product, and then start marketing it. For example, if you're a pers... (read more)
• March 2006 •
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| 620. |
New Business Names: Naming With A Story
by: Marcia Yudkin
Sometimes a company name communicates a message on its own, and sometimes the story underlying the name adds depth and distinction to that message. Isis Group International, for instance, uses the name of an Egyptian goddess in a word combination that comes across well to the ear and looks great in an artfully designed arrangement of fonts, shapes and colors. (See the logo at www.isisgroupinterna... (read more)
• March 2006 •
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