| 631. |
Sales Prospecting – How to Develop an Effective Elevator Pitch
by: Alan Rigg
Do you truly believe that your company’s products and services will help your prospects? Have you ever thought, “I KNOW I could find ways to help (company name) if I could just get (prospect name) to talk to me for 20 minutes!” Why is it so difficult to convince prospects to schedule time to talk with us? There are two main answers to this question. First, dozens (or even hundreds) of salespeople ... (read more)
• March 2006 •
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| 632. |
Link Popularity Campaign
by: Henry James
You need to create a campaign to be successful in every profession. To increase your link popularity you surely need to trigger a link popularity campaign. Link popularity is an essential tool to promote your website. And website promotion depends on a great extent on the link popularity of your website. Do not get perplexed. Read on further and understand the aspects of link popularity campaign. ... (read more)
• March 2006 •
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| 633. |
How to Skyrocket Your Paid Search Profits
by: Kevin Gold
Because of increasing competition that has led to higher advertising costs with paid search, many battle-scarred - “do-it-yourself” – businesses have not realized their intended objectives. Although publicized as a straightforward, self-service marketing tool, paid search, like Overture (re-branded as Yahoo! Search marketing) and Google AdWords, involves far more knowledge than most businesses ar... (read more)
• March 2006 •
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| 634. |
Attention! More Sales ~ Not More Visitors
by: Kevin Gold
“I expected sales from the volumes of visitors sent to my website”. Have you said this before? Let’s imagine that you had setup a paid search campaign using a second-tiered paid search engine like ePilot to drive “visitors” to your website. Chances are you were thinking that if you can generate thousands of new visitors to your website that you will automatically generate more sales, right? It... (read more)
• March 2006 •
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| 635. |
What You Must Do for One Whole Day, Every Week for Your Business
by: Stephanie Ward, MA
Do you experience periods of feast or famine in your business? Do you only think about marketing when you realize you are running low on clients? Do you have some steady clients but you’d love to have more? Or are you still struggling to barely reach your key business goals? If any of these situations describe you, and you are serious about making some changes, I have an idea for you. First, ... (read more)
• March 2006 •
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| 636. |
8 No-Fail Steps for E-Commerce Marketing
by: Jamila White, "The E-Commerce Diva(tm)"
I know how to get a blank stare from just about any e-commerce web site owner. All I have to do is ask them about their web site marketing plan! When I ask them about their web site marketing plan, I get *that look*. First the eyebrows go up. Then the eyes glaze over for a minute. And then the stammering begins. "Uh, well, you know - I have my URL on my business card." "I, ah, I'm going to sta... (read more)
• March 2006 •
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| 637. |
Creating and Distributing E-Courses
by: Tom Antion
E-courses are excellent sales tools and a great way to get your knowledge out there. It is very simple to create your course and either sell, or give it away as a “give-before-you-get” sales technique. If your course is designed to be a freebie, you’ll want to give a portion of good information; but don’t tell them everything or they’ll have no reason to make a purchase. If you are selling your co... (read more)
• March 2006 •
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| 638. |
Boost Your Emotional Marketing Potential
by: Art Turner
Why do people buy your product? If you stack up enough benefits to outweigh the costs of purchasing it, do you automatically close the deal? It doesn't always happen, does it? Consumers are not calculating machines. They are soft, warm, breathing humans with emotions that assign meaning and personal significance to your products. How do potential customers evaluate your products (or services)? ... (read more)
• March 2006 •
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| 639. |
The Art of the Pay-per-Click Start – Round 1 of 2
by: Kevin Gold
Setting up a pay-per-click campaign is simple, right? Practically all paid search engines especially the top-tiered ones like Google Adwords and Overture provide extensive training materials. It is advertised that in less than three hours, you can select your keywords, write your ads and have a campaign either submitted for an editorial review at Overture or active on Google. It sounds so unbe... (read more)
• March 2006 •
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| 640. |
Traffic? - Certainly Sir How Much Do You Want?
by: Paul Perrin
What Types of traffic are there? So you have the best website money can buy you are immensely proud of your finished product but still no-one is buying. Why? Your final profit is simple to calculate it is a factor of number of visitors * conversion rate * profit per visitor. The third factor, profit per visitor is usually where people focus their resources. It is a known quantity and easy to manip... (read more)
• March 2006 •
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