| 641. |
Is Your Paid Search Advertising Generating Positive Financial Results?
by: Kevin Gold
As an online business, you may be familiar with or currently utilize “pay for performance” search engines to send visitor traffic to your website. Also known as pay-per-click, PPC or paid search, it has literally taken the online marketing world by storm especially the two largest players, Overture and Google Adwords. A 2004 “New Methods in Search Marketing” study by Piper Jaffray stated that “... (read more)
• March 2006 •
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| 642. |
Part 3: What to do as PPC Costs Increase? (Part 3 of 3 Series)
by: Kevin Gold
In my previous article, I explained how increasing your website’s sales conversion (number of visitors who purchase your product) generates more revenue which enables you to profitably manage rising pay-per-click costs. In this article, I’ll explain a final strategy that involves calculating and using your average customer lifetime value as a way to bid at higher prices while remaining profitable... (read more)
• March 2006 •
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| 643. |
Mortgage Marketing 101: A Crash Course In Mortgage Loan Marketing
by: Ameen Kamadia
There are a zillion ways to do mortgage marketing. Obviously we cannot cover even a small percentage of them here. But what we will cover is a few basic mortgage marketing advertising tips that can help you succeed in your mortgage marketing. Mortgage Marketing - Lesson #1 All your marketing should be held accountable for itself. This means that all your mortgage marketing advertising should be br... (read more)
• March 2006 •
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| 644. |
17 Important Points To Consider Before You Hire A Law Marketing Consultant
by: Trey Ryder
As we fast approach the new year, many firms are preparing to launch their 2006 marketing efforts. If you're thinking about hiring a marketing specialist, make sure you consider these 17 key points. 1. Objective Advice. Consultants who are paid fees are more likely to give you unbiased advice than consultants who earn commissions based on the amount of money you spend. If the consultant profit... (read more)
• March 2006 •
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| 645. |
How to Make Your Cold Calling Effective
by: Ari Galper
4 examples of effective dialogue in cold calling How can we make cold calls “work” when we’re talking to someone we haven’t met, about something they may not need? Well, it’s really simple. First we look at how to relate to them rather than hoping they’ll relate to us and our solution. When we approach cold calling with a question about what their needs are, potential clients respond much more r... (read more)
• March 2006 •
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| 646. |
Discover The Power Of Blogging
by: Jason Tarasi
The dark circles under his eyes are evidence that he has been pecking away at the keyboard again. Night after night he sits, mesmerized by the computer screen surfing forum after forum filling the blank spaces with his comments and opinions about senseless issues, political debates, religious matters, business strategies and shopping options. All the while his marriage is deteriorating, his childr... (read more)
• March 2006 •
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| 647. |
Let Your Objective Guide You…
by: Kevin Gold
Recently I was talking with a very bright traditional marketer on the value of integrating Internet marketing into a website’s marketing mix. Personally, I have witnessed significant website sales or lead increases when traditional marketing strategies like direct mail, radio, television or publicity are performed in conjunction with proven internet marketing strategies. Although my marketing fr... (read more)
• March 2006 •
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| 648. |
Writing Sales Letters that Slay ‘em
by: Tim Somers
We all think about slaughtering our competition in one way or another – but the real key to exterminating your competition is writing a great sales letter that contains killer copy. A sales letter must grab the attention of your prospect right out of the gate with an opening statement that sucks them into reading your entire letter. (example: Calendars Boost Sales Throughout The Entire Year) Once ... (read more)
• March 2006 •
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| 649. |
What Is Education Based Marketing
by: Trey Ryder
Selling-based marketing is built around a selling message, sometimes called a sales pitch. The sales pitch is often delivered using methods that reach out to prospective customers, such as telephone selling, direct mail and door-to-door sales. Education-Based Marketing is built around an educational message, which replaces the sales message. The educational message is commonly delivered to prospe... (read more)
• March 2006 •
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| 650. |
Aggressive Internet Marketing Made Possible
by: David Riewe
Aggressive internet marketing means full-blown marketing and promotions that exceed any businessman's expectations. A business needs fierce internet marketing. No more, no less. But to make it low cost? Is that even possible? How can something so aggressive be affordable? Luckily, you can avail of inexpensive aggressive internet marketing if you just look hard and good enough. Be keen and aler... (read more)
• March 2006 •
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