| 61. |
Writing Your Book Was Only The First Step- Marketing Your Book is the Survival Step
by: Scott Lorenz
Writing your book was only the first step. Making your book known so it can be sold is the survival step. What you must always remember is that it does absolutely no good to promote your book if it is not readily available to buyers either at bookstores, online or by phone. After writing your book, do not hurry your book into the market. With 150,000+ new books every year, the world is not waitin... (read more)
• March 2006 •
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| 62. |
Improve Your Direct Mail Success Rate With Our 6 Top Tips
by: Steven Sellwood
A mailing list of valued customers is probably one of the most valuable assets your business could own. The fact of the matter is that a loyal customer will typically spend 5 times more in your business than a new customer. So how do you start to build a list of loyal customers for your business? One of the most effective ways of building your customer list is to use direct mail. It is the ideal t... (read more)
• March 2006 •
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| 63. |
Five Reasons to Conduct Media Interview Training
by: Mitchell Friedman
Given the importance organizations place on generating press coverage, it’s vital to have a strategy and skilled professionals assigned to critical tasks. Preparing individuals charged with speaking to reporters is central to this effort, for five reasons. 1. Media interview training helps individuals cultivate the skills to engage in more productive give and take with reporters. Being intervi... (read more)
• March 2006 •
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| 64. |
Proofreading and Copy Editing
by: The AVS Group
Technology has changed the standards for proofreading and copy editing, and even caused the roles to overlap in some situations. “Traditionally, proofreaders are responsible for finding errors during the typesetting or formatting of a final document,” notes Darryl Brunsvold, The AVS Group’s technical writer and copy editor. “On the other hand, copy editors work on draft information, correct inappr... (read more)
• March 2006 •
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| 65. |
Reaching Your Consumer The Way They Want You To
by: Jeremy L. Knauff
At the annual American Association of Advertising Agencies media conference last week, speakers stated that the industry must cater to consumers empowered by technology and multiple content choices. A joint study with Harris Interactive and the American Association of Advertising Agencies reported that roughly one-third of consumers say there is too much advertising interrupting programming. So...... (read more)
• March 2006 •
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| 66. |
5 Must-Have Techniques For Creating Unbelievably Productive Copy
by: Allyn Cutts
1. Get Specific Nothing can spell out BORING quicker than bland claims that really say nothing. “My clients make more money!” is a perfect example of poor copy that could use a little life. What happens when you change it to, “My clients increased their sales by 23.5% in the first 30 days!” Now that is kicking! It’s specific and exciting. Be sure that your claims sound believable, no matter how un... (read more)
• March 2006 •
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| 67. |
How To Use Publicity To Create National Expert Status
by: Annie Jennings PR
Build Celebrity Status & Get the Media’s “Seal of Approval” You Can Become A Top Expert In Demand! Get NEW Clients! 1. Make a list of all of the topics you can discuss along with sub-categories. For example, a Workplace Expert would compile a topic list that included how to deal with gossip in the workplace, the dos and don’ts of asking for a raise, workplace etiquette, tips for traveling with ... (read more)
• March 2006 •
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| 68. |
Advertising – Friend, not Foe!
by: Josh Nowell
They say advertising is excessive: it interrupts TV series, preceding movie shows and dominating music award ceremonies. Some even lament that advertising not only occupies the media, but is also present everywhere else; the latest music editor softwares could be seen at bus shelters, and online VoIP products pictured in public telephone booths. It is irrelevant and disruptive. If you agree with m... (read more)
• March 2006 •
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| 69. |
5 Copywriting Secrets for Knowing Your Market
by: Joseph Farinaccio
If you’d like to know 5 copywriting secrets for truly knowing your niche customer then you’re in for a treat. The most important element in good sales copy is appealing to your reader -- by writing about something that interests them. In other words, you have to give them what they want. This means appealing to their self-interest. Their personal desires. Getting to know their feelings … etc. ... (read more)
• March 2006 •
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| 70. |
Pictures and Postcards: Priceless Possessions
by: Maricon Williams
Ever since I was a little girl, I have this fascination on pictures. I like nature – sunrise, sunset, falls, mountains, landscapes, flowers. I also like animals – butterflies, puppies, felines. This fascination has led me to my two most loved worlds – that of photography and deltiology. When I was a little younger, I took up photography and have myself exposed to different subjects. I find the art... (read more)
• March 2006 •
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