| 691. |
Top 10 Marketing Tools
by: John Jantsch
Whether you are an early technology adopter or not, there is no denying that the careful application of certain technology tools can help you more effectively automate your marketing processes. Automation allows you to contact more clients and prospects more frequently with less work - all good things. The following is a list and brief description of my Top 10 Marketing Automation tools. (What got... (read more)
• March 2006 •
|
| 692. |
How To Kick Your Marketplace (And Your Prices) Up A Notch!
by: Craig Garber
Sometimes all you need is a simple "shift" in your thinking and that missing "link" you've been needing, all of a sudden appears, clear as day. Here's what I mean: A common problem I see with clients of mine, especially my consulting clients - http://www.KingOfCopy.com/consulting - is that they've got a "decent" product... "decent" marketing... but their target audience is slightly "off"... (read more)
• March 2006 •
|
| 693. |
Testimonials--Your Secret Sales Force
by: Al Hanzal
Adding the Secret Ingredient to Grow Your Profits! Successful small businesses have more customers, who buy more often and have more loyalty. Yet, when you look closer, these same businesses do not have superior products or services. What secret do they use? Successful small business owners use this secret—plenty of good testimonials. These testimonials become like a powerful sales force for th... (read more)
• March 2006 •
|
| 694. |
Email Marketing Lesson: Starbucks, A Sexy Lady, And My Search For The Ezine
by: Joan Pasay
The other day I heard someone at a 6:00 am network meeting proclaim - "I have an ezine!" Still half asleep, and hopped up on my third cup of coffee, my mind raced to try to figure out what he was talking about. I remained silent and sent my best early morning grin the way of the self-declared ezine-ite and knew I had a task for later. "What the heck was an ezine?" I thought. It sounded sort of lik... (read more)
• March 2006 •
|
| 695. |
Email Marketing Lesson: How To Cure Email Marketing Irregularity and Constipation
by: Joan Pasay
This diary entry is based on real life events. Dear Email Marketing diary, About six months ago, I went for my yearly visit to Dr. E. Newsletter. He poked and prodded and checked to make sure everything was working as it should, then he sat down on his little stool, looked me straight in the eyes and asked: "How is the plumbing?" I blushed, made note of the nearest exit, squirmed on my seat and sa... (read more)
• March 2006 •
|
| 696. |
Email Marketing Lesson: Privacy Policies and Email Marketing
by: Joan Pasay
For those of you who know me you’ve gotten the message that I am passionate about customer privacy. What kind of an Email Marketer would I be if I wasn’t? First off, if you don't have a privacy policy on your website stop reading this Email Marketing article and get one. I mean it, it is important. If you do have a privacy policy, here are some things you will want to make sure your privacy pol... (read more)
• March 2006 •
|
| 697. |
3 Tips to Profit from Writing Articles
by: Marisa D’Vari
Imagine yourself jetting home from a popular conference, with colleagues and potential clients all around you. Now, feel yourself swell with pride as you see them open the Wall Street Journal or the In Flight magazine and read a business article you have bylined. Articles are an excellent way to reach and impress your target market with your knowledge and expertise. Each published article acts as... (read more)
• March 2006 •
|
| 698. |
Email Marketing Lesson: One of the Seven Deadly Sins That Will Sabotage Your Email Newsletter
by: Joan Pasay
As I was looking around the Internet this week I was reminded of something that I have seen so many email marketers miss. It's so simple I can't believe anybody does it, but everyday I open my inbox, I see it dozens of times. What is it? -Well it's something that takes about one minute to set up -It's critical to your success as an Email Marketer -If you miss it, your open rate will su... (read more)
• March 2006 •
|
| 699. |
How To Write Better Sales Copy: The One (And Only) Proven Method That Works!
by: Craig Garber
There's an old joke that goes something like this: A man is walking down 7th Avenue in Manhattan and he asks a stranger "How do you get to Carnegie Hall?" The stranger tips his hat and politely says, "Practice... Practice... Practice." Now there are a couple of things I know about: First of all, I do, in fact, know exactly what it takes to get to Carnegie Hall, because I played there in 197... (read more)
• March 2006 •
|
| 700. |
Email Marketing 101: I Think Your Form Just Ate My Email Address
by: Joan Pasay
I signed up for an e-newsletter today - at least I hope that is what happened. I am actually not entirely sure. I was going about my day and thought I would go to the website of one of the major political parties in Canada and signup for their e-newsletter. Unlike our cousins to the south Canadians head to the polls quite frequently because no one really knows who they want to lead the country and... (read more)
• March 2006 •
|
