| 731. |
Can A Company Generate An Additional 20% Or More In Sales In Lean Times?
by: Dean Pennicott
Take two random companies “A” and “B”. They are both facing stiff competition and times are lean and the marketing and sales budgets are fixed in stone; how would they go about increasing sales revenue? The marketing manager from company “A” might try to convince the finance department to increase its budget or try to invoke a jolt of energy into the sales force via pep talks or threats to increas... (read more)
• March 2006 •
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| 732. |
10 Killer Ways To Make Your Online Testimonials More Believable
by: David Riewe
1. PICTURES Ask people if they would e-mail a picture with their testimonial. If they don't have one scanned you could have them send their picture by mail and you could scan it. This technique will give your testimonials more credibility. 2. ELECTRONIC SIGNATURES Most online testimonials you see have text signatures. You could have people mail their written signature, scan it, and upload it... (read more)
• March 2006 •
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| 733. |
Email Marketing Lesson: How To Build An Email List, Part One of Two
by: Joan Pasay
So why do so many people cry and pull their hair out when it comes to building an email list? It's really simple - they don't know how to do it. Before you start building an email list you need to know one thing. What I'm about to tell you is so paramount you will want to stop reading this email and get a post-it note and pen ready so you can write it down. What is this one thing that is ... (read more)
• March 2006 •
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| 734. |
Improving PPC Performance
by: Lachlan Brown
This series of articles covers some common issues that occur with PPC (pay per click) search engine advertising campaigns. In it we'll discuss how to identify a particular problem, what the effect is, and what to do about it. The success of a PPC campaign is typically measured in terms of the cost per action. This equals how each sale or sales lead costs in terms of PPC spending. Another import... (read more)
• March 2006 •
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| 735. |
Top 5 Tips for Effective Email Marketing
by: Robert Burko
Over the past few years, research has continued to prove the benefits of e-mail marketing for business: low costs, high conversion rates and detailed tracking are all notable features. But e-mail marketing is becoming much more than just a tool for spammers and e-businesses. Consumers are becoming increasingly savvy on the differences between spam and permission-based emails, and more and more of ... (read more)
• March 2006 •
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| 736. |
Advertising Made Easy, and Cost Effective
by: Lorae Le Roux
Advertising made easy, and your wallet will love it too! In today's market, anyone in business knows that advertising is the backbone to the success, and without it, you are "dead in the water". Even with the greatest product on the planet, a product that you know everyone needs and wants. Without advertising, it's just an idea, going nowhere. Whether you advertise online or offline, it ... (read more)
• March 2006 •
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| 737. |
What You Should Know About Postcard Printing?
by: Jinky C. Mesias
Before jumping on the bandwagon that says “postcard printing is the all time best marketing tool”, it is important that you know what postcard printing is all about. There are actually four basic aspects of postcard printing that you need to know and these are the postcard size, paper stock, design file formats and coatings. Each of these aspects of postcard printing has their important role to fu... (read more)
• March 2006 •
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| 738. |
Marketing Mistakes That Will Cripple Your Company!
by: David Kingston
Common Marketing Errors That Will Destroy Your Business! Errors happen regardless of 'what type' of business industry you're operating. Employees make critical errors on a daily basis. This is often due to the company's size, the number of employees, and the inability for management to review departmental progress. To avoid some of the critical marketing errors that occur, you need to... (read more)
• March 2006 •
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| 739. |
What Makes Full Color Postcards So Great?
by: Jinky C. Mesias
There are so many formats of direct mails that one may choose from but the question is which among these will provide you with the best results? Here in Rush Postcard Printing we have been able to guide hundreds of clients in growing their business by means of full color postcards. Just what makes full color postcards so effective? For starters, full color postcards have that aesthetic appeal that... (read more)
• March 2006 •
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| 740. |
Getting Your Marketing Message Across With CD Business Cards
by: Steven Sharples
CD Business cards allows any type of business that dynamic look. Hand out your business card on disc and see the expression on your clients faces. CD Business cards are aimed to provide your prospect with as much information as possible. Perfect for leaving a lasting impression at conferences and trade shows. Imagine handing out your businesses executive summary or PowerPoint presentation integra... (read more)
• March 2006 •
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