| 91. |
Nobody Signing Up For Your Newsletter?
by: Nicole Dean
Question: Why is nobody signing up for my newsletter? I know that’s where the money is, but I just can’t get anyone to sign up. What can I do? Signed – Yoo hoo… Anyone there? Dear Yoo hoo… Anyone there? Please don’t feel badly. I actually get this question a lot in my consulting business. It’s a very common problem and, fortunately, one that you can start improving today. Here is the short versio... (read more)
• March 2006 •
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| 92. |
Search Term Suggestion Tool
by: Tom Antion
Overture.com offers a cool function to assist you on your quest to find unique keywords. This tool can also tell you how many times a particular word has been searched within the last 30 days. If you were to enter the word "presentation," the tool would tell you that it has been searched 954 times in the past month. The tool will then display variations of the word that have been searched in the p... (read more)
• March 2006 •
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| 93. |
22 Questions to Ask Before You Use Any Shopping Cart System
by: Tom Antion
Many seasoned professional speakers agree that you can make more money selling your knowledge in the form of products than you can speaking. You can use traditional methods to sell products such as direct mail, catalogs and advertising. However, if you have a great online presence, the entire world is your marketplace at a fraction of the cost of most traditional methods. To easily sell to this wo... (read more)
• March 2006 •
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| 94. |
Setting Up a Forum
by: Paul Jesse
Forums can be very useful marketing tools because they set a stage for individuals to converse about the topics set forth in the forum. Individuals can post responses, post new comments or simply read what others have posted. This provides multiple reviews for products and generally answers all the frequently asked questions and more. The way it can help you as a business owner is that it saves yo... (read more)
• March 2006 •
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| 95. |
Coupons and Rebates
by: Tom Antion
Yes, it's true, coupons are not just for newspapers anymore. Not to be a downer, but I personally hate the things. I can’t imagine ever voluntarily wasting a perfectly good Sunday morning, getting paper cuts from cutting out the darn things: but to each their own. My opinion aside, there is no question that coupons and rebates are an effective sales technique. Printable coupons can be added rig... (read more)
• March 2006 •
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| 96. |
Delivering Your E-book
by: Tom Antion
Much of the attraction of e-books is that they can be purchased and received instantaneously. Within minutes of reading your great sales copy, someone can purchase and download your book… just like that. If you are not set up for e-commerce with digital delivery, you are probably losing sales. Customers do not want to wait around for an e-mail attachment to arrive, or a package to be shipped. Simp... (read more)
• March 2006 •
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| 97. |
Choosing a Hot Keyword: Advice for Aspiring Public Speakers
by: Tom Antion
When choosing keywords, you’ll want to stay away from using general terms like “speaker,” for example. This will only leave you competing with stereo speakers for a top ten spot in a search engine like Google. Don’t discard the word from your list altogether, but don’t make it number one either. Think about what services you offer. Let’s say you are a customer service speaker in Los Angeles. Some ... (read more)
• March 2006 •
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| 98. |
How To Protect Yourself Against Online Criminals
by: John Iacovakis
Credit card fraud is a growing problem for online businesses and can hurt your business in many ways. Fraudulent credit card transactions are costing e-commerce businesses many millions of dollars annually. So, it is very important to verify the cardholder's identity. You can use software programs to detect fraudulent orders or you can manually check each transaction for possible fraud. Her... (read more)
• March 2006 •
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| 99. |
Merchant Accounts: What They Can Do For You
by: Tom Antion
Congratulations! You created an impulse in a customer to buy your product. One small catch… without some way to take their credit card number, your sale is as good as gone. One of the most important ways to grab that sale NOW, is to have your own Visa/AMEX/MasterCard merchant account tied to your shopping system. It used to be hard for just anyone to get a merchant account, but those days are long... (read more)
• March 2006 •
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| 100. |
Click Here
by: Tom Antion
See, works every time. Seriously now, for some reason people keep leaving your website and you can’t figure out why. Try putting a “Click Here” button at the bottom of your page that does not specify where it will redirect your customer to. This link should lead to a more interesting page; one that you feel should not be missed. It is amazing that people fall for this, no matter how bored they are... (read more)
• March 2006 •
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