| 1. |
How You Can Recruit Sales Super Stars - Part I - Recognising Sales Sheep And Wolves
by: Jim Symcox - Marketing Magician
Ted Nicholas, the author of “Magic Words That Sell” once said, “Marketing mistakes are by far the primary reason businesses do not survive. This includes companies which consider themselves direct marketers as well as those who do not”. Of course Ted is quite right make mistakes in marketing and you’ll end up paying through the nose with absolutely no results. Yet companies continually make ... (read more)
• October 2006 •
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| 2. |
How To Prospect Top Dogs And Put Your Sales Through The Roof
by: Leslie Buterin
In light of the downward move of our economy, most of the sales organizations in this country are scared spitless. I hate living in fear. Bet you don't like it much either. What if you could earn lots more, in considerably less time, and feel mightily successful when your competitors are so scared they're spazzing out (haven’t used that phrase since high school) chasing their tails in circle... (read more)
• October 2006 •
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| 3. |
How to Create a WIN/WIN When a Prospect Requests a Discount
by: Connie Scholl
The good news is that when a prospective client asks for a discount, he's usually interested in obtaining your services. However, the way in which you handle this request will ultimately have an effect on the value that is placed on you and your services by this potential client. If you immediately say "yes," and offer your service at a discounted rate, what do you think your potential c... (read more)
• October 2006 •
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| 4. |
9 Steps to Building a Profitable Customer Relationship
by: Colleen Francis
Success in sales depends directly on your ability to make yourself likeable, and create a positive experience for your customers. The following 9 Tips are some of the best - and easiest - ways I know to help you create a more positive customer experience: 1. Love what you sell, the company you work for and the customers you serve. If you are truly passionate about these three things, your wi... (read more)
• September 2006 •
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| 5. |
How to Create a Killer Sales Letter - Part One
by: Matt Bacak
Are you an entrepreneur ready to sell your product or service through the Internet? Are you not sure how to write a sales letter that will not only grab the interest of a potential customer, but prompt them to purchase your product immediately? You can accomplish this task by creating a killer sales letter that will increase your profits, guaranteed. A killer sales letter consists of 16 compo... (read more)
• September 2006 •
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| 6. |
Wholesale Distribution: Make Money With The Best Business In The World!
by: Jorge Olson
The business of wholesale distributing is one of the oldest and most profitable businesses in history. One of the reasons is because you don’t need to be there all the time to make money; you have lots of other businesses selling the items for you. These businesses are your customers. People that buy from you to resell the products and make money themselves. They can be wholesalers themselves or t... (read more)
• September 2006 •
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| 7. |
Why Your Mall Or Retail Space May Not Be So Hot
by: Grant D. Fairley
I was visiting a beautiful mall in downtown Charleston, West Virginia last week. It had some great anchor stores, many chain stores, boutiques, a food court and some stores of local interest. The mall was clean, well lit and people were moving around. But this mall – like many retail spaces – was not so hot. Since they were not hot – those retailers lost business. Dollars walked out of the mall th... (read more)
• September 2006 •
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| 8. |
Sales Processes - Using a Two-Step Process for Direct Mail
by: Joshua Feinberg
Sales processes vary depending on the type of marketing you are doing. Many computer resellers use direct mail advertising as part of their marketing strategy. The sales process that is critical in this type of campaign is the two-step sales process. What is a Two-Step Sales Process? A two step sales process is based on the premise that you are not going to close a $10,000 client from a direct mai... (read more)
• September 2006 •
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| 9. |
Selling For Maximum Value
by: Eran Salu
When I talk with business owners who are thinking of selling their business, they often present a host of issues, ranging from how their current employees will be treated by the buyer of their business to whether or not they will be able to keep their office furnishings when the deal is done. In the end, however, the one issue business owners always come back to and focus on is how to obtain maxim... (read more)
• September 2006 •
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| 10. |
Good News for Owners — Sale of New Homes Down, but Existing Home Sales in Good Shape
by: John Harris
Over the past months, we have all been inundated with projections on the housing market bubble — Will it burst? It is going to burst soon, be prepared! Sell Now! Buy Now! And the forecast differs depending upon the television channel you are listening to or the media article you are reading. According to James Cooper of BusinessWeek magazine, the numbers point to a gradual slowdown of the market —... (read more)
• August 2006 •
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