| 111. |
Overcome Small Business Sales Resistance
by: J D Moore
He calls it "the Extractor". Last week, my Guerrilla Marketing buddy (and top marketing consultant), Mary Eule went to the South Carolina State Fair. An inventor had set up a booth where he was selling a device he created for extracting nails. He was a contractor and he noticed that he spent too much time in renovations pulling nails. Here's a great product that uniquely solves a great need tha... (read more)
• March 2006 •
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| 112. |
Astute Pricing by Sales Representatives can Expand Profit
by: John F. Tallitsch
One surefire way to grow profit is to deploy sales resources that masterfully price your company’s products and services. The right price can boost profit more than improvements in the cost-of goods sold or reductions in SG&A. For example, a 1% improvement in price expands operating profit by about 12% whereas a 1% improvement in cost-of-goods sold (COGS) or selling, general and administrative e... (read more)
• March 2006 •
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| 113. |
Overcoming Small Business Networks Sales Objections
by: Joshua Feinberg
Do you need help overcoming sales objections? Do you sell computer networks, or other IT-related products and services to small businesses? This article provides tips and hints so you can be overcoming the most common sales objections heard when selling networks to small business prospects, customers, and clients. The problem generally begins when you start talking about a network upgrade. Aroun... (read more)
• March 2006 •
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| 114. |
Which One Of These "Incidental" Yet Sales-Killing Mistakes Are You Making In Your Sales Copy?
by: Craig Garber
Today I want to talk about something that was in our original mock ad that may seem incidental, but the way it was handled, is GUARANTE-ED to lower your response. You can check out that original ad, and even print out a copy of it, right here: http://www.kingofcopy.com/tips/real_estate_ad_071505.htm At the bottom of the ad, there was a sort of "disclosure" that said "This report is courtesy of P... (read more)
• March 2006 •
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| 115. |
Why Saying TOO Much, Is Costing You Sales!
by: Craig Garber
Some things are better left unsaid, and when it comes to writing sales copy, saying TOO much, will in fact, cost you sales. Look, writing sales copy isn't easy -- everybody knows that. But how do you know when you haven't said enough... and when you've said too much? Here, come closer and I'll tell you a little story: Well, we've completed our move and we're finally settlin... (read more)
• March 2006 •
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| 116. |
Seven Reasons Why Seasonal Marketing Sells Products
by: Sintilia Miecevole
The celebration of Thanksgiving is approaching and later on will come Christmas, then New Year's, Saint Valentines Day and so on... Now, what is so special about each celebration? They all increase the selling of products. There are many reasons why you should consider seasonal marketing to promote your products, including the seven which are listed below: 1. People tend to buy more products ... (read more)
• March 2006 •
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| 117. |
The Informative Seller: What your Buyers Need to Know
by: Karen Torbitt
There is more to selling a business than just propping up a “for sale” sign and waiting for the offers to roll in. When preparing your business for sale, you must collect a vast amount of data and make it available to buyers. A well documented business sells! The following is a list of information you will need to compile to present to potential buyers: Two to three years of financial statements. ... (read more)
• March 2006 •
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| 118. |
Internet Information Publishing And The 6-year Old Company That Made $100 Million In Sales Last Year
by: Christopher Kyalo
The biggest problem with hype is not that some people get to believe it. NO. The biggest problem is that most people start blocking their minds from believing real mega-success stories that have figures attached to them that are too high. Take Google for example. If you hadn’t heard of them you’d dismiss their high profits as hype – and yet the company didn’t exist 10 years ago. Luckily they are i... (read more)
• March 2006 •
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| 119. |
Summer Sales Doldrums - What To Do
by: Kerri Salls
Last week I talked about how to take a vacation when you're the leader of the band. This week I want to talk about summer sales. Many sales people and just as many business owners bemoan their annual summer sales slump. Their numbers are down and they just can't understand it. It's as if their whole business is paralyzed because sales dry up or customers are on vacation. In my experience... (read more)
• March 2006 •
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| 120. |
Hot Prospects Turn Cold, Build Defenses When You Look Like A Salesperson: Here's A Checklist Of Do's And Don'ts
by: Trey Ryder
If you talk or act like a salesperson, you immediately trigger your prospect's sales defenses, which he uses to keep you at a distance. This puts you at a serious disadvantage because it causes your prospect not to trust you. And it may erase your opportunity to ever win that prospect as a new client. One fundamental difference between education-based marketing and selling-based marketing is t... (read more)
• March 2006 •
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