| 121. |
How To Write A Great Sales Letter--When You Hate To Write
by: Kevin Nunley
I can sit here all day giving you tips and hints on headlines and phrases that sell. But none of it will do you any good if you just plain hate sitting down at the keyboard. If you can't stand writing, you're in good company. Most of us feel the same. I once asked a high school English teacher how many of her 300 students liked to write. "Oh, about 9 of them," she said. Everyone from Mark Tw... (read more)
• March 2006 •
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| 122. |
Boost the Sales Power of Your Trade Show Exhibit
by: Dick Wheeler
Your company’s presence at industry trade shows is critical to stay competitive in a global marketplace. A properly managed trade show display can be one of your most effective and powerful sales tools. Here are some pointers to consider as you approach the challenge of maximizing your trade show selling efforts: - To get started, enlist the early interest and participation of your Marketing Direc... (read more)
• March 2006 •
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| 123. |
Beyond Traditional Marcom: Building Marketing That Sells
by: Cube Management
When the word "marketing" comes up, most people immediately think of fancy ad campaigns and big budgets. They may make you feel good, but in today's economy, most companies can only afford to spend money on marketing programs that actually drive sales leads in the door. A tightly focused "guerrilla" marketing program, when done right, can help a company accelerate its sales at a fraction of the... (read more)
• March 2006 •
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| 124. |
CRM/SFA That Accelerates Sales: The Sales Process Integration Approach
by: Cube Management
Has your company struggled with Sales Force Automation (SFA) or Customer Relationship Management (CRM) software? If so, you’re not alone. It’s estimated that between 65 and 80 percent of all system implementations end in failure*. Sales people don’t like working with software, and each rep uses the system differently. Customer/prospect data is inconsistent and poorly maintained. Management doesn’t... (read more)
• March 2006 •
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| 125. |
Are You Content With Your Affiliates? Make Selling a Snap With This Simple Plan for Success
by: Dina Giolitto
We all try to give our affiliates the benefit of the doubt, thinking they'll willingly write up a gleaming review of our product and pitch it to millions. But the truth is, your affiliates have better things to do than create your copy. If you want results, you must make it easy for your affiliates to put your selling strategy to work. Hire a copywriter to inject energy into your sales pitch an... (read more)
• March 2006 •
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| 126. |
Are You Content With Your Marketing Campaign? Nine Steps to the Ultimate Selling Plan
by: Dina Giolitto
Are you content with YOUR marketing campaign? Or... let me guess. You don't even HAVE one yet? Shame, shame, freelancer friend! Your marketing campaign is crucial to the future success of your business. A campaign is a specific plan of action that includes the following: - creative elements - content that's packaged in multiple forms - chosen communication avenues - regularly timed informati... (read more)
• March 2006 •
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| 127. |
Increase Your Pipeline: Deploying the Cost Effective Sales Team
by: Cube Management
Based on my talks with local executives, indicators point toward our getting back to business. Many companies that were taking a wait and see stance on Sales are now beginning to once again invest in selling. As we all know from the go-go days, deploying a new sales team takes significant investment, especially if the sale cycle is lengthy. When venture investment was pouring in, I saw scores of ... (read more)
• March 2006 •
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| 128. |
Customize your Business Email Marketing Campaign To Increase Sales
by: Ashley Keane
If your email campaigns only talk about what YOU think and nothing about the subscriber, no personal touches, guess what? Your subscribers will get tired very soon of reading your emails. Many will unsubscribe and forget about your products. You wouldn't want to lose subscribers so quickly, right? Your subscribers want to see that you don’t focus on money but on helping them. In other words, yo... (read more)
• March 2006 •
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| 129. |
Sell Your House Fast
by: Raynor James
There is nothing worse than putting house up for sale and watching it sit on the market. Here are a few tips to sell your house fast. Sell Your House Fast The following tips will help you sell your house fast, but we need to cover something first. If you have some type of defect with your house, it is going to have to be repaired. There is a difference between making small mistakes that prevent a... (read more)
• March 2006 •
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| 130. |
Sell Feelings Not Facts
by: Alan Fairweather
I've been hearing for years that a successful business needs to have a USP (unique sales point). The problem is that most businesses find difficulty in identifying what their USP is. And even if they have a USP, eventually they find their competitors doing the same thing. So instead of losing sleep wondering what your USP could be, far better to think about what your ESP (emotional sales point... (read more)
• March 2006 •
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