| 61. |
Sales Territory Management - How to Prioritize Your Activities to Produce Maximum Results
by: Alan Rigg
How you prioritize your sales territory management activities depends upon whether you are managing a territory that has existing customers, or whether you are building your customer base from scratch. If you manage a territory that has existing customers, your first priority should be to introduce yourself to every single one of your customers. This should be a pleasant, low-key introduction alon... (read more)
• March 2006 •
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| 62. |
Enhance Your Unique Selling Proposition
by: Robert Boduch
Having a strong Unique Selling Proposition can help you gain a distinctive edge in any competitive marketplace. Your USP, also known as a Unique Selling Advantage or Unique Competitive Advantage, helps to position you in the eyes of your prospect. It should clearly and succinctly communicate to your prospective customer why he or she should buy from you. The best USP’s come about from an in-depth ... (read more)
• March 2006 •
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| 63. |
Short Or Long Copy: The Best Sales Letter Strategy And Why
by: Robert Boduch
Short copy or long copy? That is the question. Imagine yourself face to face with your prospect. Your goal is to make the sale today, in order to put food on the table and pay the bills. If you fail to close the deal today... you'll have to go to bed with an empty belly and ignore the growing stack of bills for another day. Do you limit your efforts... or do whatever it takes to close the sal... (read more)
• March 2006 •
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| 64. |
5 Business Essentials (Besides Great Copywriting) To Maximize Your Sales Success
by: Robert Boduch
Effective copywriting is one piece of the puzzle. But you also need some basic business essentials. Sure, great ad copy is a crucial component to marketing success, but it's not the be-all-and-end-all some people seem to think. It's this kind of "cure-all" approach that sometimes gives advertising a bad name as the truth gets exaggerated in an attempt to sell inferior products. Here are 5 ... (read more)
• March 2006 •
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| 65. |
The Tao of Sales And Marketing: The Only Reason Anybody Buys Anything
by: J D Moore
Here's the #1 secret to sales and marketing: No matter what veneer we put on it, there is only one reason in the whole world that anybody buys anything. Master that concept and rule the world. I'm working on it - join me. So here it is: the only reason that anybody buys anything is to feel relatively good. It sounds almost too simple right? Read on... I call this the Tao of sales and marketi... (read more)
• March 2006 •
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| 66. |
How To Improve Your Sales Skills
by: Sue and Chuck DeFiore
One of the biggest problems for many business owners is the ability to overcome objections. In fact, for many, this skill could be the difference between succeeding and going back to being an employee. Since none of us want to do that, we need to hone our sales writing skills and our in person skills. This article will discuss the in person skills. Objections stop sales. Period. The customer says,... (read more)
• March 2006 •
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| 67. |
The Sales Letter Plan: How To Create A Basic Roadmap To Success
by: Robert Boduch
A sales letter plan can make all the difference. Outline your sales letter before you write and the writing is much easier. You’ll stay on target and craft a stronger, more persuasive piece as a result of your plan. Planning is the key to effective writing of all kinds. If you want to write a book, create an outline first. The same concept applies to writing letters. Establish a sales letter pla... (read more)
• March 2006 •
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| 68. |
Unlocking Sales Among Untapped Prospects
by: Sarah Harrington
Most companies, including those with sterling marketing reputations, operate without a comprehensive view of their market. These companies often market and sell to approximately one third of their available potential. If you are in this situation, and it is likely you are, this limited view is resulting in a number of undesirable consequences. First, you are over-communicating to the one third of ... (read more)
• March 2006 •
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| 69. |
How To Improve Your Pictures and Sell At a Higher Price on eBay
by: Ron Knowlton
A picture is worth a thousand words. Nowhere else is that more true than on eBay! For example, recently two cuckoo clocks sold on eBay. One had a nice clear picture. The other had a fuzzy picture with a dark contrasting background. The two clocks sold for vastly different prices. Can you guess which one sold for more money? Of course - the one with the nice picture! It sold for nearly doub... (read more)
• March 2006 •
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| 70. |
Sell More Now -- How To Encourage Quantity Purchases and Boost Your Revenues, Cash Flow, and Profits
by: Robert Boduch
Sell more to each customer. Now there’s a simple formula anyone can easily understand. But many entrepreneurs and small business owners fail to capitalize on the "sell more now" strategy to maximize their returns. Yet, it’s the easiest way to make more money in virtually any business. Converting prospects to customers is often a difficult challenge. Moving them from a place of uncertainty and in... (read more)
• March 2006 •
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