Category: Advertising

12 Tips for Using Big Checks in your Publicity/Photo Op Campaign

Aug 24, 2006

by: Doug Ellenberger If you or your company are donating money to help non-profit organizations… and photo opportunities are an afterthought, you could be missing fabulous opportunities for publicity. A good-quality, unusual photo is often the first thing that attracts a reader's attention. It serves as an anchor on the page. And often, a photo [...]

Four Tips on How to Use the Mass Media for Zero Cost Publicity

Aug 24, 2006

by: Monique Hawkins All business owners, both online and offline, could benefit from more publicity. As many business owners know, getting publicity through advertising can be expensive. Not only can advertising and marketing be costly, businesses have to be better than their competitors. After all, everyone knows the best marketer always wins! So, how can [...]

A New Advertising Mantra: Integrated Marketing Communications!

Aug 24, 2006

by: Henry Dylan In the mid 1990's we have seen an upward trend in the traditional advertising agencies, marketing agencies, PR firms and branding firms. And to face a stiff competition, it is crucial to make certain your brand has a really good marketing message that co-exists amongst all marketing and advertising media…with one common [...]

Lucrative Advertising Jobs

Aug 24, 2006

by: Morgan Hamilton If you have ever went jobhunting, which of course most of us have, chances are your search began on the World Wide Web. Unless of course you predate the Internet. Truth be told, there are scores of career websites filled with hundreds of thousands of jobs. There are absolutely tons of jobs [...]

How to Advertise Your way to Success?

Mar 23, 2006

by: John Arrington Dear Friend: I’ve read about all kinds of ways to advertise. And they all are promising. But, the truth is, There is only one way to advertise Successfully… So, what are the best ways to advertise? Remember the one who advertises the most, makes the most money. Think of advertising like going [...]

How To Advertise And Build Brand-Name For A Product Online

Mar 23, 2006

by: Jenny Le According to the research of authors Al Ries & Laura Ries, there are 22 immutable laws of branding to build a product into world-class brand. However, one of the laws that’s always right to any products is “The Law of Advertising”. Today, we know that there are a lot of ways to [...]

How to Advertise Your way to Success?

Mar 23, 2006

by: John Arrington Dear Friend: I’ve read about all kinds of ways to advertise. And they all are promising. But, the truth is, There is only one way to advertise Successfully… So, what are the best ways to advertise? Remember the one who advertises the most, makes the most money. Think of advertising like going [...]

How To Advertise And Build Brand-Name For A Product Online

Mar 23, 2006

by: Jenny Le According to the research of authors Al Ries & Laura Ries, there are 22 immutable laws of branding to build a product into world-class brand. However, one of the laws that’s always right to any products is “The Law of Advertising”. Today, we know that there are a lot of ways to [...]

How To Use Publicity To Create National Expert Status

Mar 16, 2006

by: Annie Jennings PR Build Celebrity Status & Get the Media’s “Seal of Approval” You Can Become A Top Expert In Demand! Get NEW Clients! 1. Make a list of all of the topics you can discuss along with sub-categories. For example, a Workplace Expert would compile a topic list that included how to deal [...]

Advertising – Friend, not Foe!

Mar 16, 2006

by: Josh Nowell They say advertising is excessive: it interrupts TV series, preceding movie shows and dominating music award ceremonies. Some even lament that advertising not only occupies the media, but is also present everywhere else; the latest music editor softwares could be seen at bus shelters, and online VoIP products pictured in public telephone [...]

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