by: Terry Echols Customer Satisfaction vs. Customer Loyalty A customer that is “satisfied” has purchased a product which is acceptable to them. A customer that is “loyal” is one whose experience was so exceptional, they will purchase again. The conventional wisdom for most industries has held that “if you have satisfied customers, you will have [...]
by: Jane Cardinale One way of promoting your website and product can be achieved for free. As an additional bonus, this “free” method can boost your sites and sales, doubling and even tripling your income. Articles. One of the easiest ways to promote your website in order to generate traffic and increase your earnings. How [...]
by: Robert Warlow Talk to many business people about how they approach customer service and the majority of them will say that they are aiming to have ‘satisfied’ customers. No! What we all should be seeking is to have loyal customers. Research has shown that 65% of customers say they are loyal. You may be [...]
by: Eric Garner When you have accurate, balanced and worthwhile information from your customers, you put yourself ahead of your competition in the marketing stakes. Here are 6 ways to get this information. 1. Ask Them. The simplest way to find out what people want from your service or product is to ask them. That's [...]
by: Robert Warlow As the Internet becomes an increasing part of our lives there are a growing number of web sites which are run for dissatisfied customers to publicly air their complaints about bad service. See your name posted on these sites or get contacted by them and you know you have a problem! How [...]
by: Robert Warlow Do you often have the thought that your business would operate so much better without customers and all their demands? They want this, that and the other – all of which interrupts your day! But customer expectations are what drives your business and keeps them coming back. Do you know what your [...]
by: John Valente In short, yes… uhm well, no… maybe sometimes? O.k., so you might have gathered by now that there is no “short” answer. Anybody who truly believes that the customer is always right hasn’t really given this policy much thought. When was the last time someone came into your business, or called on [...]
by: Kevin Dervin Customer Service is a critical factor for keeping your clients coming back and ensuring they’ll refer you to others. Growing your business will be a difficult task at best if you don’t perform, meet and exceed your client’s expectations, and provide service that creates customers for life. Customer service is all about [...]
by: Monique Hawkins All online and offline small business owners have the same goal. What is this goal? The goal is to continue to efficiently serve their current customer base and to obtain new customers. How is this done? Through marketing a product or service. Unfortunately, most small business owners fail miserably in this area. [...]
by: Cari Haus There’s a new sub shop in town, and their service—and food—are exceptional. We live in a small town with limited options, so the first thing I did after trying this recently arrived spectacular fare was tell the next five people I saw. I wasn’t really trying to be a walking billboard, it [...]
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