by Francis Lui It can be confusing whether you should use jargon in your copy. If you use too much jargon, you run the risk of confusing your prospects and making the copy hard to read. On the other hand, if your audience understands the jargon, but you made the copy too simple, they may [...]
by Fredi D There are many ways that viral marketing can produce huge return on investment for a person or company. It all lies in the way the marketing campaign is handled. Below are 2 viral marketing examples that are a sure fire way to win over your audience. Of the viral marketing examples provided [...]
by Naz Daud Successful business branding is one of the most important aspects of any successful company or business venture, and it is certainly worthwhile considering the possible options available. One of the most crucial aspects of branding that needs to be considered is continuity. Today there are so many different ways to reach out [...]
by Joe Ball Like any type of marketing, email marketing involves a great deal of time and effort to ensure the marketing campaign is effective. This is important because an ineffective marketing campaign of any type is a waste of money and resources. Spending a great deal of time, energy and money into an email [...]
by Janice Jenkins Having your own brand is one of the most vital yet complicated processes in the whole marketing campaign. Making sure that you get remembered and recognized by your target clients through your brand is the ultimate goal of every business. Just ask Nike and Google and they will tell you the feeling [...]
by Fredi D A long lasting viral marketing campaign is one that will be in the minds of many people for an indefinite amount of time. How do you accomplish such a feat? Keep the information fresh! The key to an effective viral marketing campaign is not only to create something that people will not [...]
by Carl Davidson If you or I received a recorded message on our phone trying to sell us something, we'd be mad and hang up. Right? Wrong! In many cases if they receive the right list, many businesses and consumers want to find out more. Voice broadcasting was used extensively in the 2008 Presidential election [...]
by Janice Jenkins When used effectively, your choice of colors for your print brochures can keep your collaterals consistent; enough to get your target audience to stay more and be connected with your message and identity. Not only do your colors give you the elegance and value when printing brochures, your selection can definitely build [...]
by Dave Mastovich Light Reading is a series of communications from MASSolutions that sheds light on common business challenges and provides solutions to strengthen your bottom line. Whether networking or meeting with a prospective business partner, preparation and listening skills are essential to maximizing relationship building opportunities. Some professionals ‘wing it’ while others spend a [...]
by Fredi D What is viral marketing anyway? In general, it is a way to advertise that is sometimes subtle, other times blatant and most times very effective. Looking at traditional marketing, the return on investment (ROI) is relatively low. At the onset of viral marketing, most email providers started with this concept. The way [...]
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