Choose A Domain Name That Floods Traffic To Your Website
by: Roxanna Wehrly
Choosing a domain name is a very critical part of your website
marketing strategy.
By choosing a domain name that targets the specific keywords for your
website you'll flood your website with laser targeted traffic by enhancing
click through response.
Pick a domain name that gives your prospects what they most desperately
desire. By including the keywords in your domain name that are your
customers desires, including them in your marketing messages and your
website content you can't help but flood traffic to your website!
Wondering what your customer's desires are? If so, you'll need to
determine what your really selling. Let's look at an example product here:
home security alarm system.
Keep in mind few people know, nor do they care what the heck the
product looks like or the features of the product such as size, color,
weight, speed, or availability. The only thing they have an interest in is
the "results" your product will achieve for them. It all boils down to
what's-in-it-for-me?
Why would a prospect purchase a home alarm system?
What's-in-it-for-them? If you think for just a moment you'll come up with
the right answer.
Yes, it's to protect their jewelry or valuables while they are at work
or when the house is empty.
You must stop thinking of yourself or the features of your product to
determine what your customer's deepest desires are. By turning your
product or service features into "benefits" or "results" you'll be able to
hit their hot buttons and flood traffic to your website in the process.
The easiest way to turn features into benefits is to list all the
features of your product or service on a piece of paper first. (a feature
is a characteristic of a thing: size, color, weight, speed, availability)
Then one by one turn each feature into a benefit for your customer.
What's-in-it-for-me-- save money? youthfulness? friends? security? money?
power? luxury? prestige? thinner body? obedient pet?
The traffic driving potential of keyword targeted domain names is
awesome, provided that you research your target market and satisfy their
"true" needs, desires and benefits. Once you have established this system
for marketing, you'll be able to use your domain name to construct
specific ad campaigns targeted to specific markets even if your website
offers multiple products and services.
To take it a step further, you could formulate a domain name that works
like a headline for a classified ad. When you break a headline down it
should have several different parts. It should fan the flames of desire
with a hint of information about solving a specific problem, satisfying a
need, providing a benefit, or invoking curiosity with a call to action.
Your domain name should contain as many of these "headline
characteristics" as possible. Try and phrase the keywords into something
relatively short, catchy and easy to remember.
Keep in mind "what's-in-it-for-me?" as to "what your really selling".
The job of your domain name is to act like a headline to drive targeted
traffic to your website by "scratching the itch of your customers." If
you've found the right words to scratch that itch, then ONLY YOU can put
it to use in your domain name. You'll find that not only will you do
better on your search engine rankings you'll also attract a lot more
attention with your pay per click ads or any type of advertising you use.
About The Author:
Roxanna Wehrly
Visit www.webbizdeals.com for a collection of flash tutorials and
articles about web page hosting, design, development and web promotion.
Copyright 2005 © Roxanna Wehrly professional web designer
This article may be freely distributed as long as this resource box is
included and all links are live.
March 2006
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