Copy Makeovers Made Easy
by: Robert Boduch
Copy makeovers can work magic.
Perhaps all you need is a little medicine... and not major surgery. Take whatever sales copy you have now and modify it. Recast, rework and repackage what you've got.
Chances are you’re sitting on some solid (yet hidden) sales material. Often simple copy makeovers can work wonders in terms of response. So, before you crumple it up and toss your sales letter in the trash, try tweaking it first. You might be surprised at the result.
Here are 3 simple steps to complete copy makeovers...
Copy Makeovers -- Strategy #1: Create A More Compelling Headline.
This is critical. The headline is the first thing your audience sees. It either "grabs" prospects by the jugular... or it doesn't. If the headline fails, nothing else matters much because it won’t even get a fair reading.
Make your headline and/or sub-heading alluring. Talk to your prospect about what is most important to her. Think in terms of the BIG BENEFIT your product offers and deliver it in a captivating and compelling way.
Craft a handful of words that attract attention, identify specific target markets, and deliver enough interest and intrigue to pull true prospects inside. If you’re struggling with your headline, just think about the greatest advantage your product offers and promise it right up front.
Copy Makeovers -- Strategy #2: Take The "YOU" Point Of View.
You're weight-loss story might be admirable, but what does it mean to your reader or prospect? Talk about yourself and the audience turns off. Talk to your reader one-on-one about something important in her life… and you’ve got her undivided attention – at least momentarily.
If you could re-shape your story... if you could express it in a way that was more meaningful to your individual readers, you'd quickly capture their interest.
There's a difference between telling your audience that you lost X number of pounds... and telling them how they can lose X pounds, enjoy the process, and feel terrific about their slim, new look.
Remember the old marketing phrase "What's In It For Me?" Everything your prospect reads gets filtered through this frame of reference. With each statement you make, your audience is thinking... "So What? What does this have to do with me in my situation? How does this help me?"
If the answer isn't obvious immediately, off they go and you lose the sale. Many times the decision to stay or go is made in the blink of an eye – and often unconsciously.
Copy Makeovers -- Strategy #3: Turn Your Bullet Points Into Irresistible, Benefit-Packed Mini-Headlines.
Make each bullet a "grabber" in its own right. Prospects tend to scan certain segments of an ad or sales letter, to determine if it offers something they really want.
While many marketers use bullets in their sales letters, most settle for weak bullet point copy -- copy that lacks enthusiasm and passion.
If you’re going to employ this powerful sales tool, you might as well make the most of it. Craft your bullet points with the same emotion and magnetic appeal, as you’d inject into a major headline. After a while, this gets easier to do.
Bullet points are one of those sales letter components that have the power to quickly stimulate intense reader interest. Use them for all they're worth by making each point justify itself. Each and every bullet point should be capable of compelling the reader to read on -- with heightened desire and interest.
Before you do anything else, try implementing these simple copy makeover strategies. You just might notice an immediate improvement in your conversion rate.
More Resources at www.makeyoursalessoar.com
About The Author:
Robert Boduch is an author of dozens of best-selling books, reports and articles on the art and science of selling. A free newsletter targeted at anyone interested in selling more of anything is available at www.makeyoursalessoar.com
info@makeyoursalessoar.com
March 2006
Disclaimer: The information presented and opinions expressed in these articles are those of the authors and do not necessarily represent the views of BIZBUD.com and/or its partners.
Unless otherwise stated, the contents of this site are
Copyright © 2006 BIZBUD.com - All rights reserved.
Articles are copyright materials of their respective authors.
|
