Do You Need A Logo?
by: Michelle Penny
Yes you do. Why? Because it will ensure your company stands out from your competitors. How this will only occur if you take the time to ensure that you get the right logo for your company.
In order to achieve this you need to keep four questions in mind when in the process of getting your logo designed
Is the logo distinctive?
Is it right for your company?
Is the message your logo is trying to portray clear?
Is it too “funky”? - Will it be outdated by next year
Once you have decided on the basic design, another factor to take into consideration is colour. Why? Because whilst it is nice to have a colourful logo, it is important to remember one thing, if it doesn’t look good in black and white then there is no point in having it. You may be thinking you don’t want it in black and white and you probably won’t the majority of the time, but think about the times you need to fax or photocopy something with your logo on. If people can’t see your logo they aren’t going to think too highly of you.
Alongside it is important to think where you want this logo. If the logo is only going to be seen on the internet you have more freedom with colours and effects such as bevelled edges and drop shadows, however once you want it put on paper, then the issue arises, firstly of whether it is reproducible on paper and secondly if it is how much it will cost.
How to ensure it is suitable for printing. The best way to ensure this is make sure you get a design who will provides you with a CMYK version and / or a spot / Pantone colour version. CMYK means that the design is broken down into four standard colours - Cyan, Magenta, Yellow and Black, Pantone is where the design is broken down into three colours or less. Both of these will allow the design to be achievable in many different media types, but Pantone will always be more consistent.
About The Author:
Michelle Penny is a web and graphic designer at Grounded Vertigo (www.groundedvertigo.com), a design agency focused on producing beautiful design at cost effective prices
grounded@groundedvertigo.co.uk
March 2006
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