How To Add a Value Towards Your Business Perspective
by: Abe Cherian
Marketing is conducted for the masses, but the customers come in one at a time. When you spend your money, you need to get value for your investment and you need to get an asset. That asset will be an asset or client that you can turn into a long term business value.
One of the worst mistakes 99% of the businesses make is letting prospects and clients come and go with no thought as to how valuable they really are and how valuable they are to the future security of your business. Before you can get this answer you must find the value of your customer.
Every customer is going to buy. How many times throughout the year? How long? If you don't figure out these numbers you really aren't in business because you don't have a valuable asset. Your business lacks value. It might have cash flow and you might have some money, but it's mostly short term.
You need to continually think of what you can do for your customers. If there's any greed in you, it should be on your customer's behalf. You want to try to reverse the greed for your customers.
What benefits and advantages can you pile onto your product or service to make them irresistible?
Take out a piece of paper and write down the words, "I can offer my customers" and also write down, "I can offer my customers more or less of what? I can offer my customers better what? I can offer my customers stronger what? I can offer my customers lower or higher what?" Any other thing that you can think of to offer your customers.
Then match your current skills and capabilities with all these extra benefits and features that you've listed and determine what cost you might have to offer these services. List the additional features and benefits, the additional cost, and describe the components of that cost. Such items like product cost, shipping cost, fulfillment cost, personnel, inventory, and storage. These are all considered when you do an exercise like this.
If you're a service type business, offer the additional cost as measured in terms of the extra time it takes to provide the additional feature or benefit. The proper way to think of this extra time is similar to the way we characterize time spent working for someone else 8 hours a day, 5 days a week versus the time spent learning how to create wealth in your business.
If you slow down a bit, you can work smarter rather than harder by learning to make your money work as hard for you as you work for it or making your product or service work harder for you than you work for it. You can achieve much more for less work.
Similarly, you can spend less time in a service business taking on more and more clients if you simply treat existing ones differently. Treat them all as VIP's and they'll build your business for you. You'll provide that extra time and service to do what you should for public relations with your customers.
Remember that marketing may be conducted for the masses, but your customers are only going to focus in one at a time. They always think of themselves as special individuals and you should too, even though you're marketing to the entire market.
By Abe Cherian
Copyright © 2005
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About The Author:
Abe Cherian is the founder of Multiple Stream Media, a company that helps online businesses find new leads and more customers without spending a fortune. http://www.multiplestreammktg.com
March 2006
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