How To Create An Effective Email Marketing Campaign
by: Spencer Steele
Email marketing is a cheap, efficient way to spread the word about a product or service. While a large number of companies have started to embrace email marketing as a key weapon in their promotional efforts, very few do it the right way. Here are some tips to ensure your campaign is successful.
1. No image only emails - Many people create an exciting graphic and then don’t include any text in the email. This will increase the chance of your email ending up in the recipient’s spam folder. Also, huge images take a long time to load and many people just don’t have the patience to wait.
2. Don’t use attachments - Under the threat of virus, some email servers will filter out the email attachment. The customer may not get what you want to provide. Also, many people are skeptical about opening attachments.
3. Include the recipient’s name in the email. You are more likely to read an email addressed to you then a generic one. Most email marketing solutions like Bsleek’s Intellicontact ( http://www.bsleek.com/emailmarketing ) come equipped with an easy feature for adding the recipient’s name in the email.
4. Don’t write in all capital letters – People look at this as if they are being shouted at. It’s completely annoying and obnoxious.
5. Don’t write wordy paragraphs – People like to read short, to the point paragraphs. You’ll completely lose their interested with too many words. Just stick to the point and make sure you make your most important points only.
6. Make it humorous – People like to laugh. Don’t be afraid to make people laugh in your newsletter. Be personable and try to talk to your newsletter subscribers as if they are friends.
These are a few tips to help you maximize the results of your email marketing campaign. Email marketing can be a fun, exciting and effective way to communicate your message. Communicate frequently with your subscribers and always remember to treat them like gold!
About The Author:
Spencer Steele is an email marketing expert. To find out more about his top tier, yet affordable email marketing solution check out http://www.bsleek.com/emailmarketing.
March 2006
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