How to Get Other People to Promote your Blog
by: Kimberly Dawn wells
In just the past few years, blogging has grown from a hobby for the technologically inclined to a standard for businesses and individuals of all calibers. New blogging software, websites, portals, and marketing tools have made blogging fun, easy, and profitable for many. However the problem still remains of getting qualified traffic to your site and dedicated readers for your blog.
One of the problems with blogs is that they are either too general or too niche. General blogs lose their appeal because they often turn into an opinion and complaint page for the author. Niche blogs often fail to attract attention because people don’t know they exist! With the evolution of a new web-authoring tool, you can now have the best of both worlds.
Squidoo is an online community of sorts that provides its members, called lensmasters, with web-authoring tools that make it simple and pleasant to create niche websites, called lenses, on topics for which they have an interest or are an expert. Each lens is then ranked according to several factors (traffic, content, ratings) and can be accessed through a search feature or tag clouds, which are groups of relevant keywords that show you by the size of the font how popular they are (truly a fascinating feature!).
When you create a lens on Squidoo, you add pre-formatted modules. Each of these modules is designed to allow you to do something different, whether that be create a bulleted list, write copy and add a picture, insert a video clip from YouTube, or sell items you have created on CafePress. One of the modules is an automatically updating RSS feed. It pulls posts from a chosen blog and displays them in the lens. All of these features allow lensmasters to create highly niche mini-sites that draw visitors for very specific reasons.
How does all of this web-wizardry translate into traffic for your blog?
If you maintain a blog, you are eligible to have it featured on a Squidoo lens! You don’t even have to maintain the lens yourself. If someone else has a lens that relates to the topic of your blog, you can contact them and offer your RSS feed. As long as your blog meets their expectations of quality, most lensmasters are happy to oblige, since it could mean a better LensRank and higher commissions for them. Or, of course, you can create your own FREE Squidoo lens and see what happens!
Blogs are here to stay, and with the ease of blog-publishing it is easy to get lost in the shuffle. Help your blog stand out by associating it with an expertly created lens at Squidoo.
About The Author:
Kimberly Dawn Wells is a freelance author and avid Squidoo-er. Learn more about Kimberly and how Squidoo can boost your business by visiting www.Squidoo.com.
August 2006
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