How To Write A Compelling Sales Close That Actually Gets Your Prospects To Buy!
by: Craig Garber
"Closing" prospects isn't easy -- and it's even harder to do
in print than it is in person. After all, if you "miss"
the one trigger that causes your prospect to buy... you're
out of luck.
Today we'll take a look at the final paragraph of our mock
display ad, to give you an example of the RIGHT way to close
in your sales copy.
You can check out that original ad, and even print
out a copy of it, right here:
http://www.kingofcopy.com/tips/real_estate_ad_071505.htm
The final paragraph says, "For pre-recorded information
which will explain more about how you can dramatically alter
your real estate career, call 1-800-314-3718 and enter
ID#7004."
This isn't "bad" per se, but as far as "closes" goes, it's
pretty weak.
You want your call to action to be as strong as your opening
line.
You want to end on an "up" note that's spilling over with
energy, so your prospect will pick up on that energy and do
whatever it is you're asking them to -- and do it right
away.
You want a powerful close, like this:
"To get your copy of a FREE Report describing "The
Real Estate Buyers And Sellers Instant And Automatic
Attraction System" in detail, grab your telephone
right now and call The Realtors Hotline and listen to this
24-hour toll-FREE recorded message, at 1-XXX-XXX-XXXX ext.
XXXX. Call right now, while this is fresh on your mind,
and before anything else comes up! There is no charge for
this service and no one will be on the telephone to hassle
you either.
P.S. There are only 53 of these FREE Reports available, so
if you really want to put an additional $100,000 dollars of
commissions into your pockets, call 1-XXX-XXX-XXXX ext.
XXXX, and get the facts -- right NOW!"
That's a little more powerful and compelling, now isn't it.
Which is exactly what you want, if in fact, you want to get
your prospects off their duff and compel them to do
something.
Remember, be forceful yet respectful... and be convincing
that it's the right thing for them to do.
There are a couple of more things I'd like to discuss with
you, about this ad, and we'll go over them during the next
few
days.
Now go sell something,
Craig Garber
http://www.KingOfCopy.com
P.S. Check out all the prior archives you've been
missing, right here at:
http://www.kingofcopy.com/tips/tiparchives.html
About The Author:
Craig Garber is America's Top Direct-Response Copywriter. Uncover hundreds of FREE controversial direct-response copywriting and marketing tips that dramatically boost your sales and your response rates, right here: http://www.kingofcopy.com.
March 2006
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