Joint Ventures For Increased Profits...
by: Douglas Titchmarsh
It was a revelation for me to come to the conclusion
that not all marketers online are my competition.
It was a 180 degree shift in thinking which prompted
me to join up with another marketer and work together
to improve both of our profits.
Joint venture was one of the big buzzwords (phrases)
of 2005, and since I tried it for myself, I can now
understand why. Previous to doing my first Joint
venture (or JV as us marketers like to call them) I
looked at anyone who was selling anything online as
competition, someone to beat to the sale.
It was a few months ago, Joe Hebert asked me to work
with him on a project, and when we got talking,
his idea was one which I had already started but
put on the backburner, namely a membership site.
Joe had a lot of resources which I'd needed,
including a great webhosting deal, and loads of
information products to put into a membership
site. I had a domain name (monthlyinfoproducts.com)
and all the site layout, and graphics ready to go.
The reason I hadn't gone further is because I didn't
have the capital to add what I thought would be
enough products to the site, which my new partner
did. I also didn't have the time to upload all
the products, my new Joint venture partner did.
My JV partner didn't have an email list to promote
a new venture to, and didn't have the knowledge to
get the scripts running to make the site automated.
I had those skills, and resources, so we teamed up.
In just a few days we had a new membership site
at http://www.monthlyinfoproducts.com, up
and running and taking orders. Joe took care of the
hosting and products, I took care of the design and
promoting to a warm prospect list. Together we are
making it work, where singly we had both struggled.
Now look at your own marketing, and online activities
and see if you have some way in which a joint venture
with someone could benefit your business.
Maybe you need someone who can setup a script, or
website, or you have some ideas which need a
particular talent you don't have, you can barter
with someone else who has what you need to make a
profitable partnership which works for both of you
without paying out hard cash for it.
Don't make the mistake I made, see everyone as a
potential partner in profit, instead of an opponent
to defeat. Start doing some joint ventures, you
won't necessarily halve your profits, and you may
well make more by sharing the work with someone.
About The Author:
Douglas Titchmarsh and Joe Hebert run several sites
including http://dawghost.com,
http://www.thediscountebookstore.com and their
joint venture http://www.monthlyinfoproducts.com.
March 2006
Disclaimer: The information presented and opinions expressed in these articles are those of the authors and do not necessarily represent the views of BIZBUD.com and/or its partners.
Unless otherwise stated, the contents of this site are
Copyright © 2006 BIZBUD.com - All rights reserved.
Articles are copyright materials of their respective authors.
|
