One-Off Marketing Campaigns
by: Scott F. Geld
Using Promotions to Increase Sales
One-off schemes or promotions can take many different
forms, all of which are complementary to any longer term
strategy that you have in place. Marketing is so important
to a company that one-off promotions should not be
overlooked.
As the price of your product is key to your success, it is
little wonder that price promotions are amongst the most
popular form of advertising that we see in today's market.
Well, you need to research the market on pricing and know
what it a good price to start at. If you offer a discount or
price-cut, people need to think they are getting a good deal
but you don't want to loose profits yourself.
Whilst simply cutting prices is not a long-term sustainable
marketing approach, it can certainly gain a lot of
interest. If you combine this with a quality item you are
likely to retain the customers that you won during your
promotion.
Those companies that do rely heavily on discounts are
treading a dangerous path. Customers quickly become
dependent on these discounts and will be reluctant ever to
pay full price. Over-using discounts is one of the main
promotional pitfalls that should be avoided.
Careful planning is necessary before any price-based
promotion. Take time to consider the best level of discount
that you can offer. Being too cheap or too expensive will
mean that your promotion fails. You should also decide how
often you are going to offer this discount
About The Author:
Scott F. Geld is the Controller of Marketing Blaster
Inc, a pay-per-click traffic source that continually
beats the major search engines in ROI and Conversion
Ratios. Find out for yourself at: http://www.marketingblaster.com
March 2006
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