Online Book Publishing: Print-On-Demand Will Double Your Sales
by: Shaun Fawcett
This is another in my series of articles that explain the Online Publishing Model and how small-time authors and/or self-publishers can use the OPM as a more lucrative alternative to the often archaic and dysfunctional traditional book publishing model. In short, using the OPM you'll make more book sales and you’ll net more profits, faster.
Typically, you will create your book/ebook in a source word processing program such as MS-Word or WordPerfect. Once you have converted it into PDF format you’ll be ready to start selling it via the three primary channels that make up the Online Publishing Model: 1. Sales-Mini-Sites, 2. Digital Download Distributors, 3. Print-On-Demand (POD) Distributors.
This article explains Channel 3, Print-On-Demand (POD) distribution.
I have to tell you that I was already pretty darn excited when I found out about Channel 2 of the OPM, the digital fulfillment channel. However, when I found out about how I could ALSO take advantage of Channel 3, the print-on-demand channel I was ecstatic!
POD FULFILLMENT: DEFINITION
It's important that you understand exactly what I'm talking about when I use the term "POD fulfillment", as opposed to "digital fulfillment" which I explained in another article that I have written about the OPM.
Print-on-demand (POD) fulfillment refers to when your book is delivered to the customer strictly in printed paper form as a standard book. With POD, when a single order (or low volume order) for your book is placed, just that small quantity is printed, bound, and drop-shipped directly to the customer by your POD fulfillment company. Hence the term, print-on-demand, or POD as it is widely referred to..
A typical example of POD fulfillment in action would be when you provide your POD electronic files to a digital fulfillment company that distributes POD books to booksellers like amazon.com and Barnes
Copyright © Shaun R. Fawcett
About The Author:
Shaun Fawcett is the author of numerous “how-to” books on everyday practical writing help. He also writes about how to create and publish books and ebooks. His popular book that explains how to implement the Online Publishing Model can be found at: http://InstantBookWritingKit.com.
September 2006
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