Pixel Ads -- The New Advertising Craker Jacks Box
by: Bruce Prokopets
People in general are very curious about things that surprise or confound them. They want to find out the answers about something when confronted with questions or a mystery. Advertising is all about grabbing and keeping attention. This is what Pixelbay.org (www.pixelbay.org) has based their whole business model on, using the worlds smallest ads, and it seems to be working if their advertisers are asked it. One should also ask one of the 36,000 people who rushed to see the unique ads at www.pixelbay.org since it launch three weeks ago.
When Pixelbay.org designed their unique homepage, they knew that people would be intrigued by this big checkerboard page filled with micro-ads. Each of these ads is linked to the advertiser's web site. Pixelbay.org then uses a hi-tech array of promotional tools to drive a tidal wave of consumers to the big homepage. The visitors then have their curiosity peeked as they look at these micro-ads. One feels compelled to start looking at each of the ads. This is what Pixelbay.org calls the “what's that”effect. You just feel like you have to look under at each of these seemingly microscopic ads.
Pixelbay.org was created by In Touch Media Group, a leading supplier of online marketing services, which will oversee the promotional efforts for Pixelbay.org. ITMG, which recently received the highest rating given by Google for search engine marketing expertise, plans to use its entire battery of paid search tools to flood its new micro-ad site, PixelBay.org (www.pixelbay.org), with web site traffic.
ITMG will also unleash its breakthrough publicity service, aptly named Press Direct, to drive world wide traffic to the site. Press Direct involves the production of search engine optimized articles, which are placed in dozens of the world's largest article content hubs, to proliferate any story throughout the internet. This action is then followed by the placement of search engine optimized press releases in media services such as PRWeb.com, in conjunction with the distribution of the release to its own in-house media list of 10,000 contacts. One recent ITMG gained an estimated 400 media pick-ups in just seven days using Press Direct.
The Chairman of In Touch Media, Bob Cefail, feels that his company is uniquely qualified to bring this cutting edge method of advertising out into the mainstream. “We have a vast array of tools to swamp a web site with traffic”, said Cefail,”By using Press Direct and search engine marketing we can focus a heavy stream of web site traffic on any target”. ITMG feels that the micro-ad industry, although very new, is fragmented and underdeveloped despite the maturity of current internet technologies.
Cefail believes he understands “why” people are attracted to these pixel advertising sites. “I went to several of these sites and I found myself compelled to click away at these little ads”, states Cefail. “I wanted to find out who the advertisers were out of pure curiosity. The thing that was exciting is that the advertisers had some great offers that I would have never have known about if I didn't go to the sites”.
In Touch Media is also drawn to this type of Advertising because of the demographic who it believes pixel based alternative promotions appeals to the most. According to the Pew Internet & American Life Project, 84% of all American adults ages 18-29, are internet users. This demographic is highly prized by advertisers and is increasingly more difficult to reach through traditional advertising. A study done by Stanford also reported that the average U.S. internet user is on the internet close to 3 hours a day easily exceeding average TV viewing which is now at 1.7 hours a day.
In Touch Media initial micro-ad effort will begin with PixelBay.org for general advertising, and then over the next seven days will announce a series of three additional focused pixel sites aimed at specific sectors. “I want the word pixel to be the next great water cooler phrase”, Cefail says, “And it is great timing with Christmas coming up”.
The question everyone should be considering now is whether or not there will be a personal pixel under their own cyber Christmas tree. If Cefail has his way the answer will be use.
Bruce Prokopets
Executive Editor
Press Direct International
www.pressdirectinternational.com
About The Author:
Bruce Prokopets
Go to www.pixelbay.org to learn how you can get your own pixels.
March 2006
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