Signature Lead Capture Pages - How They Can Help You & Your Business!
by: Carl Sorensen
If you have any experience promoting an MLM or other Network Marketing opportunity online you know all about "replicated websites" and that pretty much every Network Marketing company today offers this seemingly useful to all of their distributors. You will probably agree that if you have had any experience trying to advertise these replicated distributor websites that the response has been fairly poor.
Can we agree on that? If the answer was YES then don't worry... You're not alone... Thousands and thousands of network marketers around the globe have and will continue to aimlessly spend hours and hours of time and oodles of money promoting these websites to no avail... And it's not their fault!
Replicated websites were never really designed to Make The Sale or recruit someone! But You ARE! The truth is though that you still don't stand the slightest chance of making a sale if you don't first have the name and contact details of someone who is genuinely interested in your business opportunity. The gold of the Network Marketing industry is LEADS and without them you're NOT going to make money. Replicated websites were never designed for the task of generating leads.
Signature lead capture pages ARE designed specifically for the task of generating you a lead of the quality and responsiveness you desire.
A lead capture page is a very simple one page website that will provide a potential prospect with the most important and strongest benefits about your business and/or product.
A well designed lead capture page gives the potential visitor the information they seek quickly and funnels them into an immediate decision making situation. They have been presented with the quick information about your product or opportunity and if they want to learn more they'll need to submit their information into your lead capture form.
We can take this one step further by creating what is called a "signature" lead capture page. This is a page that would be all about YOU, after all... you're unique and have your own story to sell...
A signature page would quickly introduce yourself, perhaps a short audio, and explain to the visitor that you have found something you truly believe in. Make your personal introduction Primary to promoting your company...
By taking this approach you are immediately taking a step up from your competitors and playing the game on a new playing field at the personal level. And that is what networking is all about isn't it? When a lead submits their information to your Signature lead capture page they are looking to hear from YOU, they have seen you, read about you and your experience with the business and possibly even heard your audio presentation if you have one on the page.
They are a targeted lead custom tailored just for you, wouldn't you like to speak with prospects every day who had actually requested information and were expecting to hear from you and only you? The "Rapport" building process has started in your favor even before they have officially met you, Think about it, this could be one of the missing pieces to your lead generation puzzle.
To Our Success!
Carl Sorensen
About The Author:
Carl Sorensen is the founder and owner of http://www.EZLeadCapture.Com and has been building, designing and promoting lead capture pages for network marketers online for nearly 4 years. Carl has developed a brand new lead capture system for MLM and Network Marketers. Check out his website for more details.
March 2006
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