Ten Ways to End Your Advertising Copy
by: Robert Short
1. End your ad copy by telling people what will happen if they buy your product. Use your most powerful benefit as the example.
2. End your ad copy by telling people what will happen if they don't buy your product. Use a problem that they won't be able to solve without it.
3. End your ad copy with a series of questions they will always say yes to. They then will be used to saying yes when you ask them to order.
4. End your ad copy with a short review of your whole ad. Repeat all the major benefits and features they will receive.
5. End your ad copy with a deadline. Tell them it's a limited time offer and they need to order by a specific date.
6. End your ad copy with a powerful guarantee. Give them a lifetime or triple your money back guarantee.
7. End your ad copy with a testimonial. Use one or two of your customers' testimonials that is believable and that includes specific results.
8. End your ad copy with a free bonus. When you give them a free bonus it increases the product's perceived value.
9. End your ad copy with a discounted price. Just list your regular price and then offer a discounted price off the order right now.
10. End your ad copy with a free sample or trial of your product. If your ad didn't attract them to buy, maybe a free sample or trial would.
About The Author:
© Copyright 2005 Affordable Concrete Cutting, Inc.
Robert Short is a seasoned article writer and an expert on search engine optimization and linking. He is responsible for ranking our local service company's website at number one on all major search engines for more than a dozen keyword terms. Our website now generates as much revenue as our main service business. Visit our website for more articles on linking and webmaster resources http://www.affordableconcretecutting.com/construction_seo.html.
March 2006
Disclaimer: The information presented and opinions expressed in these articles are those of the authors and do not necessarily represent the views of BIZBUD.com and/or its partners.
Unless otherwise stated, the contents of this site are
Copyright © 2006 BIZBUD.com - All rights reserved.
Articles are copyright materials of their respective authors.
|
