When "Less" Is More... When It Comes To Writing Your Sales Copy
by: Craig Garber
Today we're going to wrap up our discussion about these 5
critical copywriting techniques you must be using in "5 Ways
To Give Your Prospects A Much-Needed Break!"
O.K.?
Let's just go over the 3 items we've already discussed:
1. Writing compelling sub-headlines, strategically placed
throughout your sales copy!
You must use at LEAST one per written page.
2. Using compelling bullets to firmly and confidently state
or re-state the benefits of your goods or services!
3. Making sure you're alternating bold copy with the
"normal" copy in your bullets, to provide your prospects
with "eye-relief" and to emphasize the critical parts of
your sales copy!
And finally...
4. You must be writing in short sentences, made up of basic
ideas!
See, you DON'T want to be delivering more than one point at
at a time when you're talking to a prospect -- because in a
sales letter, if they haven't had time to digest your first
item... and they you hit 'em up with the second item
anyway...
They're going to be confused.
And confusion, like "delay"...
Is The Death Of A Sale!
If you're prospect's confused, they'll bail on you faster
than a lawyer bails on his client as soon as he's ran out of
money!
You should even use very short sentences when you need to.
Like this!
Make sense?
5. And lastly, use short paragraphs as well.
Just think about it for a second: How annoying is it when
someone strings sentence after sentence together when
they're talking to you? Without any interruption. And
without making any kinds of pauses. Even for breathing. Or
to ask you if they're making sense? Doesn' that just drive
you nuts?
That's as irritating as nails grating across a chalk board!
By using short sentences and short paragraphs, you're making
it as easy as possible for your reader to digest what you're
saying and get on with it.
Listen, the bottom line is... if you're writing sales copy
and you don't consistently use all these little "tricks"...
you're going to end up writing... a lot MORE sales copy...
in exchange for...
A lot... less... sales!
Now go sell something,
Craig Garber
http://www.KingOfCopy.com
P.S. Check out all the prior archives you've been
missing, right here at:
http://www.kingofcopy.com/tips/tiparchives.html
P.P.S. If you know someone who could benefit from this
tip, then do the right thing and forward this
tip on to them, right NOW!
About The Author:
Craig Garber is America's Top Direct-Response Copywriter. Subscribe to his FREE daily controversial direct-response copywriting and marketing tips that dramatically boost your sales and your response rates, right here: http://www.kingofcopy.com.
March 2006
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