Why SEO Is Important For Your Business

Not sure what SEO is? Then have a read at SEO.ThatWorks.info/seo-basics/

The fact is more and more people use the Internet to look for solutions to their every day problems. Where once it was a case of just picking up the Yellow Pages and flipping through looking for a service provider to fix their problem, it now a case of people just Googling for it.

Whatever ever business your in, whether you&#39re a plumber, electrician or plasterer more and more people will use the Internet to look for a local service provider.

This trend will only increase as more people use "Mobile-Media" devices like the iPhone and other Internet ready smart phones like T-Mobiles G1 equipped with Google&#39s Android Operating System. It&#39s clear that people will be using the Internet, and more specifically Google, for doing local searches for products and services.

Here is an example of a lost opportunity for a local business: I was looking for an External USB hard drive. I could have gone to an online vendor and have it shipped next day but I wanted it that day. So I Google&#39d "computer parts letchworth" and guess what, nothing, just some lame free classified add website.

Imagine this: with an optimised web site that targeted specific locations and keywords, you could be listed on the first page of results from Google. And because of that, you now gain an average of 1 extra customer per day.

Let&#39s examine how this could relate to improved earnings. Suppose they spend an average of £50.

£50 x 6 = £300 per week which works out at around £15,600 per year in extra revenue.

Now if you do this correctly you could double or quadruple (or more) that figure by doing 2 simple things…

1) Capture their names and address of each new customer

2) Send regular promotions and offers for other products and services

So let&#39s quadruple that original revenue figure… You gain an extra £62,400 in revenue with an average margin of 2.5 time material cost of £24,960 (and yes I know that the computer retail business works on much tighter margins but I&#39m doing an "average" to cover all businesses).

That equals an extra £37,440 per year or £3,120 per month in profits just for being on the first page of Google for local searches.